AirOps Debuts Page360 to Unify SEO, Analytics, and AI Search Performance

AirOps, the leading content engineering platform for AI, powered discovery, has introduced Page360, a unified content performance data layer targeted at the AI search era.Page360 integrates SEO performance data, website analytics, and AI search visibility signals in real, time into one system. It provides marketing teams with a comprehensive view of their content performance on all modern discovery channels. Besides, it enables them to take actions based on these insights without leaving the platform.

Rapid behavioral changes in search brought about by Google algorithm updates and faster user adoption of AI, powered search experiences continue to change the discovery and evaluation of content. Advanced language models, e. g. , ChatGPT, use content accuracy, authority, and freshness to decide on what to synthesize and surface. Consequently, static or neglected pages rapidly lose their ranking, whereas well, kept content becomes a source of citation and reference. This change has taken the content maintenance role beyond a mere best practice to a firm, level requisite.

However, the task of managing and optimizing content has changed in the sense that it has become more intricate. Essential performance information is usually spread out among different toolsSEO data in Google Search Console, user engagement metrics in GA4, AI citations kept separately, and content freshness handled manually. Teams cannot prioritize the updates correctly or figure out in which areas of optimization they will get the most impact if they do not have a consolidated view of the data.

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Page360 eliminates this fragmentation by unifying the most important visibility and performance signals into a single, intelligent layer. It provides insight into how content is referenced in AI-generated answers, consolidates SEO performance metrics to identify emerging opportunities or declines, connects engagement and conversion data to real business outcomes, and tracks content age to help teams stay ahead of decay before traffic drops.

“Having a consolidated view of multiple tools and the information they’re telling us in one place is the biggest value add,” said Swapna Dhamdhere, Content Marketing Lead at Ironclad. “Not just Google Search Console, but also the information we get from various AI search platforms. Being able to filter down and see how content is performing on ChatGPT versus Perplexity versus other places is huge.”

One of the most impactful use cases enabled by Page360 is content refresh optimization. AirOps research shows that content published or updated within the past three months is three times more likely to be cited in AI-generated answers. Page360 highlights high-performing pages that are already earning visibility but no longer fully address current search intent, enabling teams to focus refresh efforts where they will deliver the greatest return. These insights can be immediately translated into updates within AirOps, streamlining execution and eliminating workflow friction. Customers using targeted refresh strategies through AirOps have already achieved traffic increases of more than 40 percent.

“Content refresh is one of the highest-leverage plays in marketing right now, but most teams are flying blind,” said Alex Halliday, Co-founder and CEO of AirOps. “They don’t know what’s aging out, what’s losing ground in AI search, or what a refresh should actually accomplish. Page360 changes that.”

With Page360, AirOps is positioning content teams to operate with clarity and confidence in an AI-first discovery landscape—turning fragmented signals into actionable intelligence and helping brands stay visible, relevant, and authoritative as search continues to evolve.