Purple Launches ‘Engage’: The All-in-One CRM and Email Platform to Help Venues Turn Visitors into Regulars

Purple, a global leader in digital connectivity and guest experience solutions, has unveiled Engage, a straight, to, the, point CRM and email marketing platform that assists physical venues in turning regular visitors into loyal, returning customers. Using guest WiFi data for maximum value, Engage allows businesses to have a centralized facility for gathering insights, handling customer relationships, and activating repeat visits that can be measuredwithout the intricacy or the price of enterprise tools.

Developed to cater to the needs of all business sizes from a small single local shop to a national chain, Purple Engage is the only platform needed for data gathering, customer segmentation, and automated re, engagement. Given the current situation where the increasing costs of running a business is exerting pressure on hospitality, retail, and leisure venues, Engage will help the owners simplify customer marketing and direct their efforts to business growth by transforming WiFi interactions into a customer engagement channel that can be expanded.

By converting guest WiFi into an always, on data source, Engage is assisting businesses in creating customer databases starting from scratch without having to rely only on existing lists. Through the platform, venues get empowered to first, party data capture, organization, and activation thereby communication with customers being sustained for a longer period after they have left the store.

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Engage is built around three foundational pillars:

• Data collection and compliance: Purple enables venues to collect customer data directly through guest WiFi, ensuring every contact is fully opted in and compliant. This removes the complexity and risk associated with GDPR and other data privacy regulations while giving businesses confidence in their data practices.
• Delightful simplicity: Designed to fit seamlessly into daily operations, the platform offers an intuitive, hardware-agnostic interface. Businesses gain access to essential CRM and email marketing capabilities without paying for unnecessary enterprise features, managing everything from one streamlined dashboard.
• High-impact value: Priced to be accessible for small and mid-sized businesses, Engage is built to help drive the proven 24% increase in return visits delivered by the broader Purple platform. Personalized email campaigns reach customers already visiting a venue, turning real-world foot traffic into lasting relationships.

“This launch represents a pivotal stride in our mission to empower venues, from small businesses to global enterprises, to deliver a guest experience that drives loyalty,” said Gavin Wheeldon, CEO of Purple. “Businesses face mounting pressures, and this initiative arms them with the digital intelligence to attract more customers and compete in a tough market”.

With Engage, Purple continues to expand its guest experience ecosystem, giving physical venues an accessible, compliant, and results-driven way to strengthen customer relationships and drive repeat business in an increasingly competitive environment.