Vizrt Brings AI-Powered Augmented Reality to Zoom, Redefining Corporate Communications and Engagement

Vizrt, the pioneer in live production solutions and renowned for revolutionizing the viewer experience, has announced the launch of two new enterprise solutions developed in collaboration with Zoom, the AI-first collaboration platform. The two new solutions are InteractifAI and CaptivAIte, which have been designed to enhance the way organizations communicate, present, and engage with their audiences on Zoom Meetings and Zoom Rooms.

Built for today’s digital-first workplace, these solutions empower professionals across industries to enhance corporate communications such as product launches, executive briefings, training sessions, town halls, and internal webinars. By replacing static slides and conventional video layouts with dynamic visual storytelling, InteractifAI and CaptivAIte help turn content into action and insight into impact.

“Impactful communications mean cutting through the noise and clearly positioning what matters. In this increasingly digital and virtual world, teams are inundated with messages, back-to-back meetings, and presentations,” says Rohit Nagarajan, CEO of Vizrt. “People don’t need more noise, they need clarity. Visual elements that illustrate and contextualize information help overcome those barriers, so vision becomes strategy, and strategy inspires action.”

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InteractifAI Simplifies Visual Storytelling in Zoom Meetings

InteractifAI is designed for the end-user who wishes to immediately enhance Zoom Meetings of any size. The software offers a friendly interface and one-click templates that allow users to create professional and branded graphics to be layered right on top of the video feeds of the participants, bringing presentations to life without the need for traditional slides.

With the help of InteractifAI, one can personalize dynamic graphics like names, job titles, graphics, and overlays to inform, inspire, and engage audiences easily. The app is built as a Zoom App using the Surface Framework and is native to Zoom Meetings, allowing seamless access to broadcast-quality graphics without interrupting the meeting.

The hosts can also improve their meetings by using live graphics such as logos, agendas, QR codes, speaker labels, and data. The content can be obtained from different sources such as social media updates, online documents, and file formats, which provide complete interactivity while the presenters are on display.

CaptivAIte Introduces AI-Driven Augmented Reality to Zoom Rooms

CaptivAIte extends Vizrt’s innovation into the physical meeting space, delivering AI-powered augmented reality (AR) graphics directly within Custom AV Zoom Rooms. Designed for ease of use, the solution transforms standard meeting rooms into studio-grade environments capable of supporting high-impact enterprise communication.

Using Vizrt’s AI Keyer technology, CaptivAIte removes the complexity traditionally associated with green screens and manual production workflows. Data-driven AR graphics and real-time visual elements allow presenters to replace flat slide decks with immersive, engaging visuals, while features such as remote contributor teleportation enhance collaboration and presentation quality.

The launch builds on Vizrt’s recent integration of NDI, the AV-over-IP video connectivity standard, into Zoom products. Leveraging the advanced capabilities of Custom AV Zoom Rooms, the streamlined workflow allows presenters to focus on storytelling while maintaining high production value and audience engagement.

“We believe that remote viewer engagement and information impact are directly driven by strong production value,” says Andy Carluccio, Head of Client Innovation at Zoom. “By combining Vizrt’s industry-leading graphics tools and AI-powered technologies with our Emmy-winning Zoom for Broadcast solutions in Zoom Meetings and Zoom Rooms, InteractifAI and CaptivAIte bring immersive video capabilities to enterprise content production.”

Expanding Innovation Through a Strategic Partnership

Vizrt and Zoom’s collaboration reflects a shared commitment to enabling meaningful, visually compelling communication at scale. As part of this partnership, Vizrt has joined Zoom’s ISV Exchange Program, allowing customers to purchase InteractifAI and CaptivAIte directly through Zoom.

“Vizrt’s dynamic visuals have long shaped how audiences experience news, entertainment, and sports,” said Jared Dennison, Global Lead, ISV Exchange at Zoom. “With Vizrt joining Zoom’s ISV Exchange program, those powerful storytelling capabilities are now available through Zoom – enabling organizations to elevate how they communicate and connect on a global scale.”

With InteractifAI and CaptivAIte, Vizrt and Zoom are setting a new standard for enterprise communications—combining AI, augmented reality, and broadcast-quality production to help organizations communicate with clarity, creativity, and measurable impact.