AirOps, a leading content engineering platform for AI search, has launched Offsite, a strategic solution designed to help brands extend their visibility beyond owned content into the third-party web sources that large language models (LLMs) most frequently cite. With research showing that up to 85 % of brand discovery in AI search originates from external listicles, comparison guides and niche publisher articles – not on-site pages – Offsite equips marketing teams to identify which external publishers influence AI citations, rank them using a proprietary Influence Score, and secure targeted placements accordingly, replacing guesswork with data-driven outreach.
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The platform also offers visibility measurement tools that track how individual placements shift AI search results over time, giving content and SEO teams a unified view of performance across owned and earned coverage. Available as both a self-serve platform and a fully managed service, Offsite integrates with AirOps’ existing suite, enabling brands to prioritise high-impact opportunities, manage third-party outreach and measure overall lift in AI search presence – a critical advantage as AI assistants increasingly shape discovery and recommendation.
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