Airtory and Basis Launch Global Curated Marketplace to Scale Rich Media Advertising
Airtory, a company that specializes in the invention of interactive and immersive advertising creative, has unveiled a new marketplace named the Global Curated Marketplace, aimed at making large format impactful rich media advertising formats such as Skins, Interscrollers, and Sticky Headers more accessible across programmatic demand-side platforms, thereby addressing the traditional barriers that have restricted the adoption of the large format, rich media advertising formats within direct buy or bespoke deals. Basis, an advertising automation leader, was the inaugural partner for the launch of the new marketplace in the latter half of 2025.
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This new marketplace provides advertisers and agencies the ability to bring visually compelling creative to market with limited workflow complexity. This is achieved by integrating well with existing DSP tools, thereby eliminating traditional production and technology hurdles. As the initiative moves beyond the initial Basis partnership to reach all DSPs using Airtory creative units, it strives to democratise premium rich media, allowing marketers of all sizes to increase brand impact programmatically, as well as increasing efficiency and lowering costs. Airtory’s move reflects a broader industry shift toward making high-quality, scalable creative formats more accessible across the open ad ecosystem.
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