Freestar Launches pubOS to Simplify Publisher Tech Stacks and Boost Revenue

Freestar has launched pubOS, a comprehensive Publisher Operating System aimed at assisting digital media publishers in overcoming the challenges of the new AI age by replacing their fragmented tech stacks with a single platform. pubOS combines Freestar’s proprietary monetization solutions such as its custom Prebid wrapper, AI-powered yield engine, and unified reporting solution for desktop, mobile, and in-app platforms with a marketplace of trusted third-party solutions in the areas of identity, compliance, AI tooling, and advanced analytics, allowing publishers to easily integrate and configure solutions without the hassle of vendor selection and technical integration.

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The system also includes Freestar’s signature “white-glove” service model, where dedicated strategists, engineers and demand specialists act as extensions of publisher teams to drive proactive optimization and strategic guidance. By bringing partner tools from providers like TollBit, Dappier, The Media Trust and Adomik into one ecosystem, pubOS reduces operational complexity, cuts costs and accelerates innovation cycles for publishers navigating today’s competitive and AI-infused media landscape.

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