MarTech360’S Weekly News Roundup With Seedtag, RingCentral, Zendesk, Sinch, FreeWheel, TapClicks And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Seedtag Launches Liz Agent to Accelerate AI-Driven Media Planning and Strategy

Seedtag announced the launch of a new conversational AI platform named Liz Agent. The platform is intended for helping brands and advertising agencies plan and execute their media campaigns in a quicker and more efficient manner by utilizing a conversational interface that is fueled by Seedtag’s proprietary Neuro-Contextual intelligence.

RingCentral Launches AIR Pro, Advancing Agentic Voice AI for Customer Engagement

RingCentral has introduced a new agentic voice AI platform called AIR Pro (AI Representative) that will change the way enterprises interact with their customers. So, this news actually signifies the beginning of autonomous AI, driven communication systems, which are capable of managing customer relations on their own as well as working with human agents.

• In Customer Experience news this week…

Zendesk to Acquire Forethought to Advance Self-Improving AI for Customer Service

Zendesk has announced its final deal to acquire the AI startup Forethought, and the move is intended to enhance its customer support features based on AI and further push its idea of agentic service.

Sinch Introduces Voice Relay to Enable Real-Time AI-Powered Phone Conversations

Sinch, which offers a global communications platform, has developed Voice Relay, which enables AI agents to be given a voice and be able to participate in real-time phone conversations.

• In Mobile Tech news this week…

FreeWheel Introduces AI Agent Infrastructure to Reinvent Premium Video Advertising Transactions

The premium video advertising system is set for a new phase of automation and intelligence, as FreeWheel, a leading advertising technology company and a part of Comcast, is launching a new AI agent infrastructure that aims to redefine the premium video advertising buying and selling system.

TapClicks Expands Unified Marketing Intelligence to Connected TV with New MNTN Integration

TapClicks, the leader in Smart Marketing solutions, announced a new marketing campaign connector for MNTN, bringing Connected TV (CTV) advertising performance into the TapClicks AI-powered marketing intelligence platform.

• In Marketing Analytics news this week…

Messagepoint Acquires Sefas to Strengthen AI-Driven Customer Communications Management Platform

Messagepoint is a company that provides customer communications management (CCM) solutions. It has recently announced its acquisition of Sefas.

Nectar Launches AI Assistant to Transform Observability Data into Actionable Operational Intelligence

Nectar Services Corp has launched a new native AI Assistant that can convert complex observability telemetry data into actionable operational intelligence.

• In Martech Content news this week…

Canva Introduces Magic Layers, Turning Static AI Outputs Into Editable Designs

Canva, the world’s leading all-in-one visual communication platform, unveiled Magic Layers, a new breakthrough technology that turns any flat design or image into something you can edit, refine, and remix to suit your vision.

RevContent And Mula Launch Agentic Content Monetization OS

RevContent, the industry’s leading performance-first native advertising platform, and Mula, the pioneer of the agentic content monetization operating system, announced a strategic partnership designed to redefine the content recommendation landscape.

• Article Of The Week…..

How Adobe Is Rebuilding Marketing Around AI

Marketing used to move in straight lines. Plan the campaign. Produce the assets. Launch. Measure. Repeat. That assembly line worked for years. Then something broke.

The demand for content exploded while budgets stayed almost flat. Teams suddenly needed ten versions of every message, for every channel, for every audience. The old system simply could not keep up. Add to that another harsh reality. Half of customers say marketing content has only two to five seconds to capture their attention. That is barely enough time for a headline to land.

Human Marketers vs. AI Agents: Where Humans Still Win

For years, marketers treated artificial intelligence like a tool. Something that writes captions faster, suggests keywords, or cleans up data. Useful, but still clearly a servant. That era is fading quickly. What we are seeing now is the rise of AI agents. Systems that do not just assist but execute. They plan campaigns, generate assets, optimize bids, and move tasks across workflows without constant human nudging.