Operative Unveils AOS Configuration to Power Digital-First Media Monetization

Operative has announced a new configuration of its AOS platform for digital-first media companies. The latest release of the platform offers an AI-powered revenue management solution for media companies. The solution is intended for the modernization of media companies’ operations and the growth of advertising revenues.

Built on Operative’s established media management architecture, the new AOS configuration provides a pre-configured foundation that significantly accelerates deployment timelines. By reducing implementation time by up to 80%, the solution enables organizations to achieve faster time-to-value while equipping them with enterprise-grade tools to optimize digital inventory and revenue streams.

Enabling Scalable Monetization for Digital Media Businesses

As digital media continues to grow in publishing, streaming, DOOH, digital audio, and retail media, there is a need to integrate these fragmented systems, creating new revenue growth opportunities. AOS configuration meets this requirement by integrating all sales, operation, and analytics processes into one intelligent system.

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With AI built directly into operational processes, the system enables teams to improve yield management, streamline campaign processes, and discover new revenue growth opportunities. Media companies can benefit from improved efficiency while gaining better control of their ad operations.

Purpose-Built Capabilities for Modern Advertising Workflows

The new AOS configuration introduces a range of capabilities designed specifically for digital-first monetization strategies:

AOS Insights

The digital media companies are operating in a challenging environment that is characterized by a multitude of channels, increasing performance demands, and fragmented data infrastructures. AOS configuration is designed to meet the challenges by providing the required sophistication and intelligence for success in a digital-first world.

Streamlined CRM Functionality

The platform incorporates CRM capabilities that support account management, opportunity tracking, and pipeline visibility, enabling sales teams to manage relationships and revenue opportunities more effectively within a unified environment.

Programmatic and Direct Demand Management

By bringing together programmatic and direct sales channels into a single system, the solution allows publishers to manage the full spectrum of digital demand without relying on multiple disconnected tools.

Pre-Configured Integrations

The platform includes built-in, two-way integrations with popular industry software solutions such as Salesforce, Google Ad Manager, and FreeWheel. These enable companies to quickly accelerate their operational readiness and realize their return on investment.

Driving Efficiency in a Fragmented Media Landscape

Digital media companies are operating in a tough environment that is full of several channels, rising performance needs, and broken data infrastructures. AOS setup is tailored to tackle the hurdles of digital media companies by unleashing the necessary complexity and brainpower for winning in a digital-first world.

“Digital media companies increasingly need enterprise-level sophistication, intelligence, and control to manage fragmented channel portfolios, rising campaign performance demands, and disparate systems and data sources to drive new ad revenue,” said Bryan Scivolette, VP Product Management at Operative. “With AOS for digital media, we’ve delivered a purpose-built solution that expedites adoption while providing the operational effectiveness and scalability of the AOS platform. The result is faster time to value, and a digital-first monetization solution that grows with their business.”

With this launch, Operative continues to solidify its position as a leading technology partner for media organizations looking to revolutionize their advertising operations and unlock growth in an ever-changing digital world.