Vistar Media and TikTok Bring “Out of Phone” Creativity to DOOH at Scale

Vistar Media and TikTok are working together to integrate TikTok’s “Out of Phone” campaign within the world of Digital Out of Home (DOOH). The goal is to provide a way for brands to move mobile-first content to the real world through a collaboration that enables short-form video content, created by TikTok with a culture in mind, to be delivered programmatically to the Vistar DOOH network, which consists of billboards, urban panels, malls, and any other screen placed in areas where there will be high foot traffic.

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When the unique methodology of TikTok is merged with the technological capabilities of Vistar through their collaboration, which started in 2024, marketers will benefit from the possibility of launching omnichannel marketing campaigns. There is a growing trend in the market of brands seeking integrated campaigns in light of the ever-growing fragmentation of the media ecosystem. Overall, the example underscores a new trend within the marketing industry in relation to converging online and offline advertising in which social content is integrated into real life.

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