MarTech360’S Weekly News Roundup With Madhive, Optimizely, AI Digital, Zendesk, Pipedrive, Kustomer, Funnel And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

Madhive Unveils Maverick AI Agents to Power Local Advertising With Agentic Intelligence at Scale

Madhive is making headlines with the launch of the expansion of their enterprise intelligence platform, Maverick AI. The launch comes with the addition of the brand-new agentic AI feature, aimed at improving local advertising results.

Optimizely and Deloitte Digital Join Forces to Accelerate AI-Driven Marketing Transformation

Optimizely has made an announcement regarding its strategic alliance with Deloitte Digital to help businesses modernize their marketing processes using AI-enabled digital experiences. The collaboration will see Optimizely’s strengths in experimentation, personalization, content orchestration, and AI-driven marketing combined with those of Deloitte Digital’s in consulting, transformation, and customer experience.

Xnurta Launches Industry Council to Establish AI Standards for Retail Media Advertising

Xnurta recently introduced a new initiative with the formation of the Agentic Retail Media Council aimed at creating standards for the use of AI agents in advertising and retail media activities. The objective behind forming this council is to come up with guidelines for EVAL standards in the use of autonomous AI agents in different areas including efficiency, validation, accountability, and learning in an advertisement setting.

Adams Outdoor Grows Regional Advertising Footprint With McWhorter Media Deal

Adams Outdoor Advertising recently announced that it has acquired 30 billboard faces from McWhorter Media Group, extending its coverage area into Upstate South Carolina and bolstering its market presence in one of the South’s most economically vibrant regions.

AI Digital Launches AI Creative Studio to Enhance Programmatic Advertising Performance

A new tool named AI Creative Studio from AI Digital has been launched. This is supposed to help advertisers solve creative problems that arise when using the services of AI content generation alongside other campaign optimization capabilities.

• In Stack & Platform news this week…

Zendesk Appoints Tifenn Dano Kwan as Chief Marketing Officer

Zendesk has named Tifenn Dano Kwan as Chief Marketing Officer. This appointment comes as Zendesk accelerates its push into creating a true Autonomous Service Workforce. Dano Kwan will oversee the global marketing organization with a specific focus on market differentiation and pipeline.

Pipedrive Expands CRM Platform With Project Management and Messaging Capabilities

Pipedrive include new features such as project management and messaging services that aim to address some of the issues that arise when it comes to the connection between sales and delivery processes. With the new addition, Pipedrive seeks to move its functionality further away from conventional CRM activities to embrace other important business practices such as task management, project execution, and even messaging features.

Kustomer Expands AI Strategy to Turn Customer Experience Into a Business Growth Engine

New enhancements for Kustomer’s AI engine have been announced recently, which aligns with the company’s mission statement that the CX should lead to tangible benefits for businesses and not be an operational task. Kustomer’s recent improvements include developing AI-based automation, conversational intelligence, and workflow orchestration within customer service and engagement settings.

Centric Software Unveils Centric AI Studio: Powering a New Era of AI-Driven Product Creation

Centric Software^® is proud to announce the launch of Centric AI Studio™, a generative AI platform designed to transform how consumer products are created, developed and commercialized. Building on Centric Software’s market-leading concept to commercialization platform, Centric AI Studio extends AI directly into connected product workflows, enabling brands to accelerate product creation and decision-making across the lifecycle.

Funnel Introduces Digital Measurement Platform to Unify MMM, MTA, and Ad Platform Insights

Funnel has revealed their plans to launch Funnel Digital Measurement, the first of its kind that is designed to bring marketing mix modeling software to a whole new level to help marketers align their measurement methods. The innovation will feature MMM, MTA, and ad platform data, all brought together in one system that offers better insights on marketing performance.

• Article Of The Week…..

How Canva Built a $40B Brand with a Martech-Led, Product-First Growth Model

Most SaaS companies still treat marketing like a separate department. Build the product first. Throw ad money later. Hope acquisition numbers go up. Canva played a completely different game. The company turned the product itself into the marketing engine, the onboarding system, the referral channel, and eventually the sales pipeline. That is why Canva became the gold standard of the product-first growth model while thousands of SaaS tools stayed stuck inside paid acquisition loops.

Growth Marketing Leaders vs. Brand Marketing Leaders: Who Should Own the CMO Role in the AI Era?

Marketing spent years fighting for a seat at the revenue table. Now the table itself is changing shape. AI has quietly entered the engine room of modern business and suddenly the old marketing playbook looks incomplete. Campaign execution is faster, content production is cheaper, attribution is becoming automated, and optimization is happening in real time. The industry loves calling this the golden age of performance marketing. Yet something strange is happening at the same time. Brands with endless content and perfect targeting are still struggling to stay memorable.