InMobi and Scope3 Partner to Open Mobile and CTV Premium Ad Inventory to AI Buying Agents

InMobi Advertising has announced a strategic partnership with Scope3 to introduce the industry’s first agentic seller, making its premium CTV and mobile in-app supply accessible to AI-powered buying agents via the Scope3 Interchange. Built on the Ad Context Protocol (AdCP)-the open industry standard for agentic advertising transactions-this integration streamlines complex programmatic setups into a direct, minutes-long workflow where AI buying agents match campaign objectives straight to optimal environments. The connection unlocks InMobi’s vast reach of nearly 2 billion mobile users alongside Glance’s 300 million active consumer devices, bridging a historic gap for premium, scarce surfaces that previously risked being commoditized in standard auction models.

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Commenting on the shift, David Fischer, Global Head of Partnerships at Scope3, stated: “There’s a whole category of supply sitting outside the programmatic ecosystem because the auction model is the wrong mechanism for it. Glance is a good example – their surfaces across mobile and CTV are high-attention, high-intent inventory that lose something fundamental when it gets commoditized. Agentic buying removes that tension. It gives buyers a way to discover and access inventory that was never reachable before, and gives supply owners a path to market that doesn’t require giving up what makes them valuable.” This infrastructure forms a crucial pillar of InMobi’s broader Ad Experiences strategy, paving the way for upcoming pilot campaigns. Highlighting the competitive edge of this deployment, Kunal Nagpal, Chief Business Officer at InMobi Advertising, added: “The brands and platforms that move into this infrastructure early will have advantages that compound over time. Partnering with Scope3 makes every mobile surface a premium destination in the agentic ecosystem – reachable immediately, with real first-party intelligence behind every impression.”

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