TELUS Digital and Cresta Partner to Advance AI-Powered Customer Experience

TELUS Digital has entered into an alliance with Cresta, with the intent of facilitating enterprises in utilizing customer experience solutions powered by artificial intelligence, which involves autonomous artificial intelligence (AI) agents along with AI-enabled human agents. As part of the alliance, TELUS Digital will be the go-to implementation partner for implementing the customer experience AI solution offered by Cresta, thus allowing enterprises to incorporate both voice and chat-based AI agents, along with real-time agent support and conversational intelligence powered by artificial intelligence.

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TELUS Digital will also offer orchestration, optimization, change management, and managed services besides implementation and integration for enterprise-scale deployments. This collaboration comes against a backdrop of a rapidly growing industry trend in which leading customer service organizations are increasingly adopting hybrid solutions that use a combination of AI automation technologies and human touch to make their customer experience delivery process smarter. Leveraging the combined strength of Cresta’s AI platform and the customer experience capabilities offered by TELUS Digital, the two companies plan to help some of the world’s most admired brands simplify their processes and improve agent performance and productivity.

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