Doceree and Lemma Partner to Bring Precision Targeting to Healthcare Out-of-Home Advertising

Doceree and Lemma have signed an exclusive supply deal that is designed to revolutionize healthcare out-of-home (OOH) advertising by bringing addressability and precision targeting capabilities to the channel. The strategic partnership helps to facilitate the implementation of Doceree’s recently released Trigger DOOH product that uses real-world clinical triggers like check-ins at hospitals, clinics, pharmacies, and specialty facilities in order to drive activation of digital out-of-home ad campaigns during high relevance to healthcare moments. As per the deal, Lemma will make available its exclusive premium digital OOH inventory for Doceree to run healthcare and pharmaceutical campaigns across the US via one intent-based buying platform.

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By combining Doceree’s Clinical Intent Signals framework with Lemma’s global programmatic DOOH infrastructure, the partnership aims to deliver more contextually relevant advertising while maintaining a privacy-first and HIPAA-aligned approach that relies on aggregated and de-identified data rather than personal health information. The move reflects the growing convergence of healthcare marketing, programmatic advertising, and AI-driven audience intelligence, giving pharmaceutical marketers new opportunities to connect with audiences during meaningful moments in the patient journey while improving measurement, relevance, and campaign effectiveness across physical environments.

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