Onescreen Modernizes Out-of-Home Advertising, Previews Real-World OOH Intelligence Inside Enterprise AI Workflows

Onescreen, the modern partner for out-of-home (OOH) advertising, announced early access to its public Model Complex Protocol (MCP) server. It connects Onescreen’s OOH research data, such as audience personas, market and inventory rankings, and close to a million live listings, to Claude, ChatGPT, or any AI client of choice.

Media strategists and planners can now ask their AI assistant to rank Chicago billboards for Blue Line commuters earning $90k+, and get an answer grounded in Onescreen’s data, not a confident guess. The work that used to mean a stack of vendor spreadsheets and a few days of back-and-forth happens in the same window where planners already develop recommendations and write their briefs today.

Redefining the OOH Workflow: From Silos to Seconds

While digital and programmatic advertising have spent a decade optimizing for real-time decisioning and transactions, OOH planning hasn’t kept pace. Research still lives in siloed vendor decks and manual spreadsheets, which is exactly the part of the workflow that an AI assistant is good at once it can access real data. That access is what’s been missing. A model can draft a plausible media plan, but until now it couldn’t tell you which specific inventory reaches the audience you actually want.

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Onescreen is closing that gap. The solution is built on the Model Context Protocol, the open standard most AI clients now speak. By putting OOH inventory and audience-based ranking models directly into the AI workflow, available alongside the planner’s proprietary data, Onescreen provides models with the missing context needed to deliver meaningful insights.

“We’ve always wanted OOH to be as queryable as any digital channel; something you can interrogate, not just buy,” said Greg Wise, Co-Founder and Chief Customer Officer at Onescreen. “Our own planners and media strategists already run this MCP server inside Claude Cowork day to day, supporting real campaigns for brands like Rippling and California Naturals. Marketers don’t want another dashboard to log into; they want the answer where they’re already working. We’re giving them access to the same tools we’ve been using here at Onescreen.”

SOURCE: EIN Presswire