dentsu and CreatorIQ Partner to Bring Audience Precision to Creator Marketing
dentsu and CreatorIQ have signed a deal to bridge the existing gap between audience targeting and choosing creators through an innovative partnership that combines dentsu’s proprietary audience intelligence platform, dentsu. Audiences, with the AI-driven creator marketing platform from CreatorIQ. This partnership makes it possible for marketers to match target audience segments directly to creator audiences, enabling them to choose the right creator not just on the basis of numbers like number of followers, engagement rates, or even categories. The integration helps dentsu’s clients to tap into a huge pool of creator data from micro to macro creators across various social platforms, all mapped against custom audience insights.
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The partnership has also integrated creator discovery, planning, activation, and measurement as part of the greater dentsu Connect ecosystem. With the rise of creator marketing becoming an increasingly popular method among advertisers, the goal is to achieve greater precision and accountability in the area of creator marketing akin to that seen in traditional media buying. At its inception, this project will be targeting the United States market with possible future expansion worldwide. This new venture has become possible because of the merging of artificial intelligence, audience intelligence, and creator marketing.
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