Surabhi Samak has joined Green Hat as ABM Program Director, marking a new chapter in her career in B2B marketing and account-based marketing.
In her new role, Samak will work with B2B clients on ABM programs and contribute to the agency’s work across the B2B marketing space.
The appointment comes at a time when account-based marketing is continuing to mature beyond highly targeted campaign execution. B2B organizations are increasingly looking at ABM as a broader growth strategy that brings marketing and sales teams closer together around high-value accounts.
For agencies and marketing teams, this shift is also changing what effective ABM leadership looks like. Strong programs now require more than audience targeting. They depend on customer insight, relevant content, cross-functional coordination and the ability to build meaningful engagement across complex buying groups.
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Samak brings experience across B2B marketing, strategy and ABM, areas that are becoming increasingly connected as organizations look for more focused approaches to growth.
Her move to Green Hat reflects the continued demand for specialized ABM expertise as B2B brands rethink how they identify, engage and build relationships with priority accounts. As the discipline evolves, experienced ABM leaders will play an important role in turning strategy into programs that create stronger alignment and more relevant customer experiences.
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