MarTech360’S Weekly News Roundup With Integral Ad Science, Profound, RainFocus, Teads, Guideline, Hostinger, ThoughtSpot And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

RainFocus Launches AI Agent Connectivity to Unlock Real-Time Event Data with MCP Profiles

RainFocus has released AI Agent Connectivity with MCP Profiles, which is a novel feature provided by RainFocus. This feature provides organizations with the ability to secure connectivity between AI agents and live events’ data with the help of Model Context Protocol (MCP).

Profound Launches Ads Studio to Optimize Advertising Across AI Search Platforms

Profound has introduced an AI-based platform called Ads Studio, which is meant to facilitate the process of creating, managing, and optimizing advertising campaigns for various AI search and conversational discovery platforms. With the advent of AI assistants and generative search engines, people have started using them for product and service research.

Integral Ad Science Appoints Lidiane Jones Chief Executive Officer

Integral Ad Science (IAS), announced the appointment of Lidiane Jones as Chief Executive Officer, effective immediately. Jones succeeds Lisa Utzschneider, who led IAS for more than seven years and will remain with the company as Special Advisor to the Board through the end of 2026 to support a seamless transition.

Teads Expands Premium CTV Access Through Strategic Partnership with TiVo Ads

Teads, the omnichannel outcomes platform, announced a strategic partnership with TiVo Ads, a part of leading entertainment technology company Xperi Inc., to integrate its inventory into the Teads ecosystem across the United States, Canada, and the United Kingdom.

NIQ and Lula Commerce Partners on Product Data to Power Hyper-Local Social Commerce

The traditional concept of a convenience store was all about proximity. The key was having the best location on the most hectic street corner. Yet in the time of fast delivery and hyper-personalized technology experience, things are changing. Convenience store operations are not only about physical presence anymore; it is about digital reach.

• In Stack & Platform news this week…

Guideline Expands Ad Intelligence Engine, Delivering First Independent Verification of Multi-Channel AI Platform Ad Spend

Guideline has announced a major architectural expansion of its flagship Ad Intelligence platform. The updated data layer now captures verified, transaction-level advertising activity occurring natively across generative AI platforms and large language models (LLMs)-including OpenAI ChatGPT, Perplexity, and other conversational interfaces.

Lumine Group Finalizes Acquisition of Imagine Communications to Scale Global Media and Entertainment Software portfolio

Lumine Group Inc, has officially announced the acquisition of Imagine Communications, a prominent pioneer in cloud-native network optimization, advertising management, and video infrastructure solutions for global media and entertainment conglomerates.

CommerceIQ Expands Shelf-Aware Retail Media Management to DoorDash Ads

CommerceIQ, announced that Retail Media Management powered by AllyAI now includes DoorDash Ads campaign management and reporting, marking the company’s entry into local commerce via DoorDash, which became the leading third-party marketplace in order volume across grocery and retail in the U.S. in 2025.

ThoughtSpot Named a Leader in the Gartner® Magic Quadrant™ for Analytics and BI Platforms

ThoughtSpot, the Agentic Analytics Platform company, announced that Gartner, Inc. has positioned the company in the Leaders Quadrant of the 2026 Gartner® Magic Quadrant™ for Analytics and BI Platforms.

Hostinger Launches AI-Powered Ecommerce Platform That Creates Instant Checkout Links from Product Photos

Hostinger recently announced an innovative ecommerce website platform that leverages the power of AI in generating checkout links based on just one image within a few minutes without the need for building an ecommerce website. As an AI solution to make online sales more accessible.

• Article Of The Week…..

6sense vs. Demandbase vs. ZoomInfo: Which ABM Platform Wins for Modern Enterprise Marketing?

The biggest mistake in modern B2B marketing is thinking more data automatically equals more revenue. Like, today companies get unlimited buyer signals, but the actual problem is sort of knowing what signals really count, when to step in, and how to get marketing and sales to move in the same direction.

The Martech Playbook for AI-Driven Account-Based Marketing at Scale

Account-based marketing promised precision, but a lot of teams’ kind of watered it down into static account lists, then repetitive outreach, like the same thing over and over. Buyers moved faster than those lists ever really could. Priorities shifted, intent moved too, and actual personalization rarely kept up with the pace. That’s where AI driven account based marketing goes and kind of upends the entire model.