Exchange Solutions and Baesman Partner to Advance AI-Driven Loyalty Programs

Through a strategic alliance, Exchange Solutions and Baesman Group aim to provide fully-integrated, artificial intelligence-based loyalty programs for U.S. retailers through the combination of cutting-edge loyalty technology along with CRM strategy and multichannel marketing execution. This alliance combines the cloud-based loyalty platform, artificial intelligence and offers automation of Exchange Solutions with the loyalty strategy, customer analytics, CRM, direct mail, email and campaigns of Baesman.

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Collectively, the two firms hope to assist retailers in bridging the divide between loyalty program creation and customer engagement through a single integrated offering that links strategy, technology, execution, and measurement of performance. Through the combined solution, companies will be able to offer personalized customer experiences in several channels at the same time while measuring outcomes including customer engagement, frequency of purchases, and incremental revenue generated. The collaboration also offers an option for flexible deployment where retailers can create a new loyalty program or improve upon an existing loyalty program without swapping out their existing technology infrastructure.

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