MarTech360’S Weekly News Roundup With The Trade Desk, CallTower, Guideline, Omneky, Cision, GumGum, Raptive And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

Beyond the Cookie: GumGum Launches “Mindset Agent” to Bridge Strategic Briefs and Programmatic Execution

For years, the implementation of a digital ad campaign was an excruciatingly manual process. The creative team at the brand or agency would pen an extremely detailed campaign brief outlining the objectives of the campaign as well as their intent.

Cision Adds AI Search Visibility to CisionOne, Helping PR Teams Track How Brands Appear in AI Answers

Cision, a global leader in consumer and media intelligence, announced the launch of AI Visibility Dashboard in its award-winning CisionOne platform, adding LLM monitoring to its comprehensive media intelligence offerings. Powered by data from Trajaan, the industry leader in search intelligence, the new feature enables  public relations and communications teams to monitor, analyze, and benchmark.

Agentio Expands AI-Powered Creator Advertising to Facebook and Instagram

Through its integration with Meta, Agentio has extended its AI-native creator  advertising platform, allowing marketers to automate their creator-led  advertising campaigns on Facebook and Instagram. With the new integration, marketers can turn insights into live partnership ads in a matter of days, while managing their creator campaigns on both Meta and YouTube using one platform

From Chatbots to Media Buyers: Omneky Infrastructure Turn Ad Creative into an Open Software Primitive

For years, the generative artificial intelligence boom in digital advertising lived almost exclusively inside isolated dashboards. Growth marketers and creative directors logged into standalone software point tools to generate isolated ad copy, patch together product backgrounds, or generate synthetic video variants.

The Trade Desk Appoints Penry Price to Board of Directors

The Trade Desk, the world’s leading independent advertising technology company, announced the appointment of Penry Price to its board of directors. Price brings more than two decades of experience across the advertising industry, including as the Vice President of Marketing Solutions at LinkedIn and as President at Dstillery.

• In Stack & Platform news this week…

Podean Acquires Social Commerce Club to Expand Global Social Commerce Leadership

Podean has bought out Social Commerce Club (SCC), which is one of the top TikTok Shop agencies, to boost its presence in international social commerce as well as grow in creator commerce. With the help of this transaction, Podean will increase its offerings thanks to the synergy of SCC’s TikTok Shop strategy.

CallTower and SESTEK Partner to Accelerate Global Enterprise AI Adoption in Contact Centers

CallTower has announced the launch of a groundbreaking CX ecosystem expansion with AI capabilities. The company is introducing a strategic partnership with SESTEK, a conversational technologies company, which will give CallTower’s customers worldwide access to an advanced package of voice biometrics, interaction analytics, conversational AI, and instant translation.

Guideline Continues Innovating, Now Adding Advanced Digital Metrics to Its Ad Intelligence Suite

Guideline added Advanced Digital Metrics to its Ad Intelligence Suite, expanding ad spend and pricing capabilities with new benchmarks around campaign sizing, added-value inventory, and CPM ranges.

Raptive Launches Apex to Help Media Companies Maximize Ad Monetization

Raptive has created Apex, which is a platform-plus-partnership approach intended to assist media businesses in optimizing their advertising revenues in the changing environment of digital publishing. Apex leverages the expertise of Raptive in advertising, revenue optimization, and support to assist publishers in increasing the performance of advertisements without losing control of their business and audience.

RainFocus Integrations with Adobe Automate Event Data Sync and Centralize Brand Assets

RainFocus™, the enterprise event  marketing platform recently named a Leader in the 2026 Gartner® Magic Quadrant™ for Event  Marketing and  Management Platforms, announced two new content supply chain integrations: Adobe Experience Manager Sites Connector and Adobe Experience Manager Content Advisor.

• Article Of The Week…..

The Martech Playbook for Implementing Marketing Mix Modeling in the Privacy-First Era

Marketing spent almost two decades behaving like a spoiled child with unlimited visibility. Every click had a source. Every conversion had an owner. Every dashboard promised certainty. Then the floor disappeared.

Apple’s App Tracking Transparency framework changed the rules overnight. User permission became mandatory before tracking across apps and websites owned by other companies. Without that consent, the advertising identifier was effectively removed from the equation. At the same time, cookies weakened, signals degraded, and attribution models started showing confidence levels that reality could no longer justify.

1:1 Personalization at 1,000 Accounts: How AI Will Make Hyper-Targeted ABM Affordable for Mid-Market Brands by 2027

For nearly two decades, true 1:1 account-based marketing belonged to a very small club. The playbook worked, but the economics did not. Building custom landing pages for target accounts, creating executive briefs for buying committees, coordinating ads across channels, and managing intent signals required expensive platforms, expensive talent, and even more expensive patience. Enterprise ABM became a millionaire’s game disguised as a marketing strategy.