IPG Mediabrands Expands Signature Media Responsibility Index, Finds Global Social Platforms Making… Business Wire Oct 17, 2022 IPG Mediabrands and its intelligence arm MAGNA, unveiled the 4th issue of its signature Media Responsibility Index , an initiative…
Horizon Next Partners with ArtsAI on Proprietary Cross-Platform Audio Measurement Framework News Desk May 10, 2024 As the audio industry continues to evolve, brands require more sophisticated measurement platforms than currently available to…
MarTech360 Interview With Thomas Park, Senior Vice President of Product Strategy At Adform Peter May 9, 2024 "While I do not believe that yesterday can tell you everything, it is certainly true that having a good historical understanding…
Innovid Joins Ad Net Zero to Accelerate Climate & Sustainability Goals News Desk May 3, 2024 Innovid, a leading software platform for the creation, delivery, measurement, and optimization of advertising across connected TV…
Cadent Launches Performance TV – a New Solution to Drive Business Outcomes Across CTV, Online… News Desk May 2, 2024 Cadent, the largest independent solutions provider for omnichannel video advertising, launched Performance TV. A new…
Meta’s Guillaume Cribier joins MGID as Head of Global Publisher Success News Desk Apr 30, 2024 MGID, the award-winning, global native advertising platform, confirms that Meta’s Guillaume Cribier is joining its global team as…
Reddit’s Expansion: Introducing Dynamic Product Ads to Our Shopping Ecosystem News Desk Apr 26, 2024 Reddit, the leading platform for authentic discussions and community engagement, announces the public beta launch of Dynamic…
Lamar Advertising Company Selects Vistar Media to Power its US Digital Out-of-Home Billboard Network News Desk Apr 25, 2024 Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, announced that Lamar Advertising…
Contextual Ad Pioneer, GumGum, Merges Playground xyz’s APAC Media Business, Creating a… News Desk Apr 23, 2024 GumGum, the leading contextual-first, global digital advertising platform, announces the integration of Playground xyz’s media…
What is a Supply-Side Platform? A Definitive Guide Aparna M A Apr 18, 2024 Marketers often face significant challenges connecting audiences to advertisers. With over $674 billion spent on advertising each…