InMobi Advertising Upgrades Consent Management Platform to Help Publishers Navigate Privacy… MarTech360 Bureau Oct 24, 2024 On October 23, 2024, InMobi Advertising, a leading player in content monetization and marketing technologies, introduced the next…
Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities News Desk Oct 21, 2024 Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad…
How Programmatic Advertising Works: A Step-by-Step Process Nikhil Sonawane Sep 9, 2024 As the world rapidly moves toward integrating automation in its processes to eliminate manual processes, even marketers have…
Gopuff Launches In-House Ads Platform to Enhance Ad Relevance, Targeting, and Drive Engagement for… News Desk Jul 26, 2024 Gopuff, the leading Instant Commerce company, announced the launch of its in-house ads platform. With custom-built artificial…
Lyft Taps Nielsen To Drive Advertising Insights News Desk Mar 22, 2024 Nielsen, a global leader in audience measurement, data and analytics, and Lyft have announced a new agreement for measurement of…
LILT Announces Enterprise AI Controls and In-App Multimodal Translation News Desk Dec 15, 2023 LILT, the leading AI solution for enterprise translation and content creation, announced at its fourth ever AI Day the company's…
NewsBreak launches Maximize Conversions for Performance Advertisers on its industry-leading AI… News Desk Nov 16, 2023 NewsBreak, the nation's leading local news and information platform with 50M MAU, launched Maximize Conversions, a new bidding…
MobileFuse Unveils Proprietary Machine Learning Platform, Advances Traffic Shaping Capabilities,… News Desk Nov 13, 2023 MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, unveiled Braid, its proprietary machine learning…
LifeStreet Launches New AI Creative Solution for In-App Ad Personalization News Desk Oct 19, 2023 LifeStreet, a leader in mobile marketing, announced its latest solution to maximize return on ad spend (ROAS) for performance…
Sonobi Strengthens CTV Advertising Division with Notable New Hire, Senior Vice President of CTV:… News Desk Sep 20, 2023 Sonobi, in its persistent pursuit of growth, is enhancing its team with a prominent name in the Advertising & CTV/ OTT space, …