Datavault® Collaborates with Fashion Legend Thomas Zeumer

By PR Newswire On Apr 12, 2022

Provides models, actors, and influencers with a comprehensive suite of tools to create data objects and mint NFTs to buy, sell, and trade using Datavault’s patented crypto-technology

Data Vault Holdings Inc., leading the way in tokenomics and metaverse data visualization, valuation and monetization, announced that it has partnered with legendary supermodel agent Thomas Zeumer to develop The Zuper Experience (ZEX), a data exchange that will empower models, actors, and influencers with an intuitive data solution to earn directly from their personal content. ZEX will serve as the bridge that enables creatives to build new value streams while allowing brands and millions of fans to find inspiration in their content. Through data monetization and non-fungible token (NFT) creation, the partnership aims to transform the media industry by unlocking the immense potential of individual data assets for both financial gain of models and creatives, and experiential gain of consumers. Data Vault Holdings and Thomas Zeumer, through The Zuper Experience, will leverage the monetization capabilities of data for compounded impact, making data both beautiful and ultimately, profitable.

“We are thrilled to partner with Thomas Zeumer to manage, valuate, and monetize the data of users for ZEX. For decades, Mr. Zeumer has helped to create portfolios of data among models and industry professionals. His efforts have cultivated an authentic exchange between the fashion industry and the general public. Today, we create a similar exchange, instead expertly backed by data created by models, actors, influencers, and other creative professionals in the entertainment industry. Datavault’s deep expertise in artificial intelligence, machine learning, and tokenization position our patented crypto-technology as the perfect partner to serve users of ZEX,” says Nathaniel Bradley, co-founder and CEO of Data Vault Holdings.

Since the 1990s, Thomas Zeumer has amassed a huge amount of print, video, and digital content, including magazine covers, television broadcasts, and digital archives. Through its partnership with Zeumer, Data Vault Holdings will leverage its platform’s artificial intelligence and machine learning technology to create ZEX. This blockchain-powered exchange will be the world’s first interactive portal that monetizes the data of professional models, influencers, actors, athletes, celebrities, endorsers, and brands. It will serve as a marketplace that democratizes data and enables talent to reacquire control of their personal data so it may work for them.

ZEX consists of a simple, four-step process:

Evaluate: Once a user is onboarded, the platform’s artificial intelligence evaluates the state of the user’s personal data using an aggregated point system that measures factors such as social, educational, and economic status.
Create: Once the evaluation is complete, ZEX will provide suggestions to create points of revenue, from personal data monetization to NFT minting.
Exchange: The user can instantly generate revenues through the tokenization of assets, development of blockchain data, and NFT creation.
Monetize: After data assets are exchanged, the user will receive revenue in cash or cryptocurrency.

The data monetization market is a fast-growing sector whose value is estimated to reach $6.1 billion by 2025, registering a CAGR of 21.7% from 2020¹. Data monetization is primed to disrupt the $3 trillion fashion industry and more than $700 billion media and entertainment industry^2,3.

ZEX opens users up to the flexible nature of data–to transform from unrefined content to individual data objects, data sets, and NFTs. NFTs, whose popularity has surged in the art world, provide models, influencers, actors, and the like with digital certificates of authenticity that cannot be traded or exchanged at equivalency. Therefore, ownership rests solely in the hands of the user so they may profit residually from individual photographs, video, physical items minted into one-of-a-kind digital assets.

The Zuper Experience provides asset management through tokenization. Data objects can be traded through Datavault’s Information Data Exchange^®, while NFTs can be bought, sold, and traded through the platform’s NFT Exchange. In addition to monetizing data objects and NFTs, the platform also allows users to create a photorealistic avatar representing the user’s digital presence, available to clients only upon payment to models, influencers, and actors.

ZEX will be sold as a subscription service for $9.95 per month. Content creators through the entertainment industry produce copious amounts of data–and they deserve to profit most from it. Datavault’s partnership with Thomas Zeumer will create an exchange and marketplace where people and brands can invest in models, influencers, and actors. In return, these content creators will gain valuable, 24-7 real-time insight into their personal market value. Beauty–or in this case, the realization of one’s full market value–is certainly in the eye of the individual content creator.