LoopMe Partners with Cedara to Drive Sustainable Advertising Through Carbon Intelligence

LoopMe, a global leader in brand performance, announced a strategic partnership with Cedara, the Carbon Intelligence Platform, to accelerate sustainability efforts within the digital advertising ecosystem. This collaboration reflects LoopMe’s ongoing commitment to reducing environmental impact and aligning with global standards for sustainable media practices.

Through this partnership, LoopMe will incorporate Cedara’s cutting-edge carbon intelligence platform, enabling brands and agencies to measure, manage, and mitigate the carbon emissions of their advertising campaigns. The integration offers precise carbon tracking across campaigns and Private Marketplaces (PMPs), providing clients with insights into their environmental footprint.

The platform also supports dynamic delivery and placement optimization—automatically identifying and minimizing high carbon-emitting inventory—ensuring clients can execute environmentally responsible campaigns without sacrificing media performance. Additionally, clients will have access to Cedara’s Offset Marketplace, which offers a curated portfolio of third-party verified carbon removal and avoidance projects to help neutralize campaign emissions.

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LoopMe’s sustainability leadership is already evident, with the company achieving an 83% reduction in carbon emissions across its DSP and Exchange compared to the programmatic industry average.* The Cedara integration further supports LoopMe’s alignment with the Global Media Sustainability Framework (GMSF)—a global benchmark for emissions measurement developed by the World Federation of Advertisers (WFA) and Ad Net Zero, of which both companies are proud supporters.

As part of the collaboration, LoopMe and Cedara will also work together to continue tracking and optimizing emissions at the organizational level, including Scope 1, 2, and 3 emissions, reinforcing LoopMe’s roadmap toward net-zero operations.

“LoopMe is proud to be a carbon-neutral ad partner and this Cedara integration represents our next phase in helping clients achieve their sustainability goals,” says Stephen Upstone, CEO at LoopMe. “Not only will we provide a clearer understanding of campaign carbon emissions, but we’ll help brands and agencies take action to reduce their footprint. By working with us, businesses will cut their waste and become greener, without compromising campaign effectiveness.”

David Shaw, Co-Founder & CEO at Cedara, adds: “We’re dedicated to accelerating the industry’s shift towards a more sustainable outlook. LoopMe is an ideal partner for us as we both share a mutual commitment to shaping a better future for both digital advertising and the planet.”