LG Ad Solutions Partners with Zenapse to Revolutionize CTV Advertising with AI-Powered Emotional Intelligence

LG Ad Solutions has entered into a multi-year licensing partnership with Zenapse, a trailblazer in AI-powered marketing platforms driven by emotional intelligence. This collaboration, announced, will bring Zenapse’s innovative Large Emotion Model (LEM) to LG Ad Solutions’ advanced Connected TV (CTV) platform, advancing the future of emotionally intelligent advertising.

This partnership aligns with LG Ad Solutions’ ongoing commitment to fostering innovation and providing next-generation tools for advertisers. By combining LG’s expertise in CTV with Zenapse’s proprietary emotional AI and psychographic targeting, the collaboration aims to redefine how global brands engage with viewers, create personalized experiences, and enhance campaign performance.

The collaboration will unlock the development of new CTV ad products that integrate emotional intelligence, delivering more impactful and measurable brand experiences across over 200 million LG Smart TVs worldwide.

“Combining Zenapse’s emotional intelligence AI capabilities and psychographic data with our proprietary technology is a win-win, enhancing our ability to understand content, drive personalization, and improve targeting,” said David Rudnick, Chief Technology Officer at LG Ad Solutions. “Ultimately, this helps advertisers forge deeper connections with viewers, maximize campaign performance, and increase ad relevance across connected environments.”

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A New Era for CTV Advertising

Connected TV is one of the most rapidly growing advertising segments in the U.S., with projections indicating it will surpass $40 billion by 2027, up from $24.6 billion in 2023. Meanwhile, more than 90% of U.S. households have adopted streaming platforms, more than double the 40% with cable subscriptions. This rapid evolution represents an incredible opportunity for brands to deliver high-impact campaigns with powerful performance metrics, real-time feedback, and sophisticated strategies to engage viewers.

“Connected televisions are critical for digital ad strategies, and our partnership with LG Ad Solutions will enable marketers to deliver stronger customer experiences through emotionally intelligent insights backed by AI,” said Matthew Bernardini, CEO and Co-founder of Zenapse. “Embarking on this new collaboration allows us to expand our reach and growing global footprint across all digital mediums.”

This partnership marks a new frontier for advertisers seeking to leverage cutting-edge AI for precise targeting in the rapidly evolving CTV landscape. The multi-year deal gives LG Ad Solutions full access to ZenVision for CTV and Zenapse’s proprietary LEM, enabling the expansion of new software development and go-to-market products.

As LG Ad Solutions continues to lead the charge in transforming CTV advertising, this collaboration with Zenapse promises to deliver game-changing insights, bringing emotional intelligence to advertising strategies in the connected world.