EDO Introduces ChatEDO, an Agentic AI Platform Redefining Speed and Access to TV Outcome Measurement

EDO, the TV outcomes measurement company, has announced the launch of ChatEDO, a conversational, agentic AI application designed to dramatically simplify how advertisers, agencies, and publishers access and analyze TV advertising performance data. The new solution enables users to query EDO’s extensive Convergent TV outcomes dataset using natural language, instantly delivering insights that previously required significant manual effort and time.

With the ever-changing landscape of TV advertising, from linear to streaming and programmatic, marketing organizations are finding themselves in increasingly complex situations while being forced to go faster and farther with less. ChatEDO tackles this head-on by making sophisticated TV measurement more accessible, allowing a much broader set of users to take advantage of advanced outcomes intelligence without requiring extensive technical knowledge.

“ChatEDO is about meeting our customers where they are,” said Kevin Krim, President and CEO of EDO. “Research & Insights teams are under more pressure than ever and EDO’s industry-leading scale and granularity of data across Convergent TV breaks old dashboard and spreadsheet-based workflows. With ChatEDO, we’re making TV outcomes intelligence even more accessible, immediate, and useful.”

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Built on EDO’s Vertical AI Foundation and Investment-Grade Data

ChatEDO serves as EDO’s purpose-built agentic AI interface for AdEngage, the company’s Vertical-AI powered Convergent TV measurement platform. Designed with flexibility at its core, ChatEDO operates as a model-agnostic AI orchestrator through Amazon Web Services (AWS) Bedrock. This allows the platform to utilize leading foundation models—including OpenAI’s GPT-5, Anthropic’s Claude Opus, and others—while seamlessly adapting as new AI capabilities emerge.

Instead of hardwiring a solution with one company, this design provides long-term scalability, reliability, and performance without impacting the user experience. The ChatEDO intelligence engine is fueled by proprietary MCP tools built by EDO, which utilize advanced execution logic and guardrails to ensure the proper interpretation and analysis of its scaled and syndicated TV outcomes data.

Unlike other generic AI-powered chat solutions, ChatEDO has the benefit of over a decade of Vertical AI experience. The solution leverages over ten years of cross-platform outcomes data, trillions of impressions, hundreds of millions of airings, and syndicated benchmarks across a variety of industries, enabling it to provide insights based on real, predictive consumer behavior rather than simple pattern identification.

“Our focus wasn’t just on building a chat interface – it was building the right intelligence behind it,” said Joshua Lee, EDO’s Chief Technical Officer and Head of Product. “We’ve spent years structuring Convergent TV outcomes data so it can be reliably consumed by AI agents. ChatEDO brings that powerful technical foundation to life, reducing friction and dramatically accelerating time-to-insight for agency teams.”

Accelerating Insights and Expanding Access Across Organizations

During internal testing, ChatEDO demonstrated strong performance in addressing common yet time-intensive analytical requests, including creative effectiveness, competitive dynamics, shifts in share of voice, media weight distribution, and category-level trends. Tasks that once required navigating multiple dashboards and exporting data into spreadsheets can now be completed in seconds through simple conversational queries supported by visual outputs.

In practical use, agencies can analyze competitors’ media strategies and performance in real time-even during live client meetings-eliminating follow-up work and reducing delays between insight discovery and decision-making.

By streamlining access to complex TV outcomes data, ChatEDO empowers teams across agencies, brands, and publishers to move more quickly, respond more effectively to stakeholders, and extend measurement intelligence beyond a limited group of expert users. At a time when efficiency and measurable ROI are critical, ChatEDO positions outcomes-driven TV advertising as faster, more inclusive, and more actionable than ever before.