MikMak Launches Latest Platform Enhancements Including Headless Commerce API and Custom Analytics

MikMak, the global software company that helps the world’s leading brands grow commerce-first, announced a series of product enhancements to its leading eCommerce acceleration platform MikMak 3.0, including the new MikMak Headless Commerce API and MikMak Insights’ Custom Report Builder.

With these upgrades, MikMak enters the world of ‘headless commerce’, an approach that separates the back-end functionalities of an eCommerce application from the front end. MikMak will work closely with brands’ IT leaders to enable custom, privacy-safe, compliant, and scalable ‘where to buy’ technology integration to their brand websites worldwide.

Introducing the MikMak Headless Commerce API

The new MikMak Headless Commerce API enables brands to take full control over their customer experience by giving them the ability to build, design, and customize their eCommerce websites and media experiences, powered by MikMak’s best-in-class global retail network, inventory data, and sales attribution. Brands can increase the discoverability of their products, and prevent consumers from reaching dead-end experiences such as ‘out-of-stock’ pages.

This upgrade to the MikMak Commerce solution – which already enables brands to create a premium shopping experience and seamless path to checkout at any retailer – will further increase brands’ ability to enable frictionless commerce across their entire media mix and further develop their digital innovation strategies.

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“MikMak has been an instrumental partner throughout our digital transformation, especially across the IT, Marketing, Product, and eCommerce teams here at Mark Anthony Group. We’re an agile organization that moves fast, so one of the main reasons we chose to partner with MikMak over other providers is that they’re constantly innovating, and this product release is another example of just that,” said Nuno Pedro, Global Head of the Digital Center of Excellence at Mark Anthony Group.

Upgrades to MikMak Insights: Custom Report Builder

In addition to fully customizable multi-retailer checkouts, MikMak brand partners also boost marketing effectiveness with the launch of MikMak 3.0’s Custom Report Builder.

The Custom Report Builder allows brands to build bespoke reports that identify the key variables driving purchase intent and sales with the desired metrics, dimensions, and filters in the MikMak Insights Platform. The reports can be quickly and easily shared within organizations, thus improving collaboration, and saving time and money for brands.

“Our dedication to enabling and measuring commerce globally drives us to provide brands with constant innovations to ensure more shoppers convert better and faster than ever before,” said Rachel Tipograph, Founder and CEO of MikMak. “With our latest platform upgrades, from headless commerce to AI, we’re equipped to deliver customized experiences based on actionable data so brands can make stronger, faster business decisions and know exactly where, how, and when to spend their next marketing dollar.

SOURCE: Businesswire