Salesforce, the global leader in customer relationship management (CRM), proudly announces its continued reign as the top CRM provider in the world, according to the latest rankings from the International Data Corporation (IDC) Worldwide Semiannual Software Tracker®. This marks the 11th consecutive time Salesforce has secured the prestigious #1 position.
IDC, renowned for its comprehensive market intelligence, has reaffirmed Salesforce’s dominance in the global software landscape through its rigorous analysis of market dynamics and competitive positioning.
With a CRM market share of 21.7% in 2023, Salesforce not only retained its leadership position but also outpaced all other CRM vendors in revenue generation, as validated by IDC.
Furthermore, Salesforce maintains its supremacy as the leading CRM provider across key regions including North America, Latin America, Western Europe, and Asia-Pacific (including Japan), underlining its unparalleled global reach and influence.
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In addition to its top ranking in overall CRM, IDC recognized Salesforce as the #1 provider in Sales for the 12th consecutive year, #1 in Customer Service for the 11th year running, and #1 in Marketing for the fifth consecutive year.
David Schmaier, President and Chief Product Officer at Salesforce, remarked on the significance of this achievement, stating, “Salesforce earning the #1 rank globally once again underscores our unwavering commitment to helping our customers connect with their customers in a whole new way. As we push the boundaries of what’s possible with CRM, AI, data, and trust on the Einstein 1 Platform, Salesforce is well positioned to lead the industry through this AI innovation cycle — delivering far greater productivity, stronger relationships with customers, and optimized daily workflows and processes for companies around the world.”
This recognition from IDC further solidifies Salesforce’s position as the foremost innovator and provider of CRM solutions, empowering businesses worldwide to drive growth, enhance customer relationships, and achieve unparalleled success.
SOURCE: Salesforce
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