Nielsen Introduces Advanced Audiences for More Accurate and Effective Digital Campaigns in Australia and New Zealand

On September 18, 2024, Nielsen announced the launch of Nielsen Advanced Audiences, powered by Nielsen Consumer & Media View (CMV), with strategic integrations into leading demand-side platforms (DSPs). This new solution aims to enhance digital campaign targeting across Australia and New Zealand.

Nielsen Advanced Audiences can now be accessed for all digital campaigns simply by searching for it on some of the region’s most popular DSPs. These integrations will offer advertisers and agencies a seamless end-to-end solution, allowing them to profile audiences in CMV and target them through affiliated DSPs, utilizing Nielsen’s comprehensive consumer insights for more precise targeting.

Monique Perry, Managing Director of Nielsen Pacific, said: “This is a significant advantage for advertisers and agencies. By integrating Nielsen Advanced Audiences (powered by CMV) into DSPs, we’re bridging the gap between brands and the audiences they care about most, ensuring every digital activation is grounded in authentic consumer behavior and insights.”

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Jonathan Betts, Executive Director of Commercial Growth and Product Strategy at Nielsen Pacific, added: “Nielsen Advanced Audiences addresses the evolving needs of advertisers in today’s digital-first environment, where precision targeting is essential for effective marketing.

While reach remains crucial, advertisers increasingly need to connect with the right audience, in the right place, at the right time. Nielsen Advanced Audiences (powered by CMV) delivers this through more refined audience segments, providing a solution to a key industry challenge while offering greater transparency and accountability in digital media planning and performance.”