AppDirect obtains an additional investment of US$100 million from CDPQ for AppDirect Capital

AppDirect , North America’s leading subscription-based business-to-business (B2B) commerce platform, announced that it has secured US$100 million in funding (approximately CA$136 million) ¹ from CDPQ, a global investment group. Through the AppDirect Capital Invest program , this new investment will provide technology advisors with a variety of innovative financing options so they have access to flexible capital to transform or grow their businesses. This sum is in addition to the initial funding of US$80 million granted by the CDPQ in 2021, for a total of US$180 million intended for the program.

In a market as dynamic as that of channel partners, any technology advisor is eventually faced with a decision: stay the course, obtain capital to reinvest in their business, or determine whether the time is right to buy or sell. The AppDirect Capital Invest program makes this easier by combining unrestricted usable capital with the power of the AppDirect Marketplace portal. Technology advisors can thus access funds to support growth, innovation, talent retention or external investment while maintaining exclusive ownership of their business. This new funding from CDPQ will allow AppDirect to offer technology advisors flexible solutions to meet their unique business needs.

“AppDirect seeks to provide technology advisors with a compelling advantage. The Invest program was designed especially for them,” says Emanuel Bertolin, Chief Revenue Officer of AppDirect. “In order to remain competitive in an ever-changing market, technology providers need rapid access to capital to accelerate their growth. With AppDirect Capital, they can leverage innovative financing solutions to grow their business or invest in its future. This is why it was essential to strengthen access to this program. 

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“Since our initial funding in 2021, AppDirect has demonstrated its ability to accelerate the connectivity and competitiveness of today’s businesses,” adds Marc Cormier, Senior Vice President and Head of Fixed Income at CDPQ. “As part of this partnership, our new investment continues to drive the implementation of solutions essential to the digital economy, while generating stable returns for our clients. 

“AppDirect aims to be an engine of innovation and growth for our community of advisors,” explains Nicolas Desmarais, President and CEO of AppDirect. “CDPQ and AppDirect have often worked together over time, and this new investment reinforces both organizations’ commitment to the growth and transformation of AppDirect’s channel partners and technology advisors. 

With this investment, AppDirect will continue to bring value to its technology advisors, like NXTSYS. “For five years, our company has shown growth of 22 to 30% each year. Since we partnered with the AppDirect Capital Invest program, our profits have jumped 50% in one year. We are not talking about 50% of our revenues, but 50% of our profits. This is a phenomenal result,” adds David Wallace, co-founder and president of NXTSYS. “With AppDirect on our side, we knew we would be able to drive growth. And when we were told that we were going to keep full control of our business, for us, the choice was clear. 

SOURCE: Businesswire