Bain & Company Named as a “Leader” in IDC MarketScape: Worldwide Experience Design Services 2023-2024 Vendor Assessment

Bain & Company has been recognized as a Leader in the IDC MarketScape: Worldwide Experience Design Services 2023-2024 Vendor Assessment. The firm’s position was based on extensive analysis and client advocacy. The report highlights that “Bain is a good choice for organizations looking for a tier 1 strategy and experience consultancy combining deep industry, consumer, and client knowledge with a strong pragmatic focus.”

Bain’s Innovation & Design (I&D) team is comprised of more than 350 global experts and has unique Design competencies to support a variety of opportunities in Service Design, Physical Design, and Experience Design. The firm hires broad-skilled designers who can bridge various design domains, a key differentiator in the consultant landscape. One consistent competency is the team’s deep command of the user, consumer and customer, as it designs with the user at the center.

The report finds several core areas of strength for Bain, including:

• “Bain has a strong background in business consulting, including strategy consulting and digital-related consulting. The firm is known for its focus on customer experience, for example, through its work on NPS, and has a strong set of supporting assets and tools.”
• “Based on conversations with Bain’s clients, the three areas where, on average, Bain’s reference clients commend the firm most highly are design excellence, people quality, and innovation and creativity.”

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“It’s an honor to be recognized as a worldwide Leader in the IDC MarketScape in Experience Design Services,” said Arpan Sheth, a Bain partner and head of the firm’s global Innovation & Design practice. “Our goal is to create the highest value for our clients, and design is typically one value-creation lever to solving problems or chasing opportunities—design works in an integrated way across disciplines and is a key contributor to the business impact we can make. Our team members join multi-dimensional expert teams (strategy, advanced analytics, engineering, etc.) to play a critical role in developing the solutions we recommend.”

In regard to Service Design, the report notes “Bain’s Innovation & Design team includes service design experts who work cross-functionally with experts from Bain’s customer experience practice to serve engagements across industries and markets within each region.”

The report recognized Bain’s “network of 13 dedicated Digital Innovation Hubs across the globe, where clients connect with the firm’s design strategists and innovation experts to explore disruption and design or redesign products and experiences,” and also highlights the firm’s “physical product and 3D environment design capabilities through dedicated product and environment design experts based in its global network of design studios.”

SOURCE: PRNewswire