G2 Introduces AI-Driven Conversational Review Experiences to Redefine Software Discovery in the AI-First Era

G2, the world’s largest and most trusted software marketplace, has launched a suite of AI-powered innovations that reimagine how software is reviewed, discovered, and researched. Leveraging insights from more than 3 million verified reviews across 2,000+ software categories, G2’s latest advancements—including Voice Reviews, G2.ai for Software Buyers, and AI-Led Custom Research—are designed to streamline user feedback, simplify software discovery, and equip businesses with on-demand, data-driven insights.

The transformation comes as software buying behavior rapidly evolves. According to G2’s 2025 Buyer Behavior Report, 79% of global software buyers say AI search has changed how they conduct research, with nearly a third now starting with large language models (LLMs) over traditional search engines. G2 is meeting this shift head-on by delivering AI-first tools rooted in real user feedback and its industry-leading data presence across LLM ecosystems.

“The future of review collection and software discovery is here, and it is powered by AI,” said Godard Abel, co-founder and CEO of G2. “At G2, we’re transforming how software is reviewed and discovered. Whether you’re a reviewer, buyer, or company, our new AI-first experiences eliminate friction and deliver trusted insights from real users faster — accelerating smarter decisions rooted in authentic feedback and data.”

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Revolutionizing How Users Share Feedback — Text, Voice, and Video Enabled

Today’s users expect flexibility and convenience in how they engage. Recognizing this shift, G2 is expanding its review submission formats to include AI-enabled options that meet users where they are:

• Voice Reviews (beta): Powered by the acquisition of unSurvey, G2 introduces conversational, voice-to-text reviews guided by an AI moderator—making it easier than ever to leave detailed, authentic feedback in minutes. This lowers submission friction while enabling richer insights for both software buyers and vendors.
• AI-Assisted Review Collection (alpha): G2 now enables vendors to convert customer call and meeting transcripts into ready-to-submit reviews. This automated approach reduces manual outreach and accelerates the review process, without compromising quality.
• Review Integration with Advocacy Platforms: G2 reviews can now be seamlessly embedded into platforms like UserEvidence, Deeto, and Base. This integration extends the power of peer validation throughout the buyer journey, enhancing trust, credibility, and conversion rates across touchpoints.

G2 now supports AI-assisted and AI-generated reviews, provided they meet rigorous verification standards through LinkedIn Verified, Vendor Verified, or in-app submission. This ensures integrity and transparency while reflecting the evolving ways users express feedback—often with the help of AI.

Introducing G2.ai: Personalized, Prompt-Led Software Discovery

Finding the right software shouldn’t require prior category knowledge. With G2.ai, buyers can now initiate searches using natural language prompts tailored to their goals, challenges, or preferences—transforming the evaluation process into an intuitive, conversational journey.

This new capability generates AI-driven recommendations and even interactive RFPs, all based on G2’s unmatched volume of verified reviews and vendor data. It simplifies collaboration among buying teams and reduces research time significantly.

“G2.ai removes the guesswork from software buying,” said Joan Jenkins, CMO at Mindtickle. “It’s intuitive, fast, and built for how people actually shop for software today—starting with their needs, not category names. For busy teams, it’s like having a trusted advisor on demand.”

AI-Led Custom Market Research – Real Insights, Real-Time

Traditional market research methods are often slow, expensive, and generic. G2, via its acquisition of unSurvey, is turning that model on its head with AI-led custom research—now available in beta.

Using conversational AI interviews tailored to specific business needs, G2 enables organizations to unlock actionable voice-of-customer data and industry intelligence—often in as little as two weeks. With access to millions of verified G2 users and external respondent pools, companies can now generate fast, scalable, and highly relevant insights to inform business strategy.

“Traditional research often falls short—it’s too slow, too generic, and rarely captures what companies need in the moment,” said Alex David, co-founder and former CEO of unSurvey, now G2’s General Manager of AI Solutions. “That’s where AI comes in: to make research feel like a real conversation while being infinitely scalable. Now, as part of G2, companies can access tailored, human-like insights in days—not months—helping teams make faster, smarter decisions with confidence.”