MINT and Redmill Solutions Make Strategic Business Alliance to Revolutionize Advertising Workflows for Seamless Media Planning and Campaign Execution

MINT and Redmill Solutions have teamed up to transform how businesses approach advertising by integrating their platforms to streamline media planning and campaign execution. This innovative collaboration will link Redmill’s Marketing Investment Intelligence Platform with MINT’s Advertising Resource Management (ARM) suite, which encompasses all the necessary components from campaign strategy to detailed reporting.

As leaders in their respective fields MINT in ARM software and Redmill in Marketing Investment Intelligence, the two companies aim to simplify the advertising landscape. By standardizing technology for planning and buying, they are making it easier for clients to navigate the complexities of media campaigns.

Together, MINT and Redmill Solutions are introducing a comprehensive offering that includes media planning, campaign strategy, management of buying plans, trafficking, activation of campaigns, advanced reporting, and AI-driven optimization insights. This robust solution is designed to be flexible and customizable, integrating seamlessly with existing processes. By automating key parts of the advertising workflow, it provides a centralized hub for all advertising data, enabling organizations to cultivate their advertising data equity—a crucial foundation for AI-enhanced analytics and improved campaign effectiveness.

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In today’s fast-paced advertising environment, businesses increasingly seek technology providers who can deliver integrated solutions to cut through the noise. The need for a cohesive approach has never been more critical, as advertisers struggle with the overwhelming task of harmonizing data from numerous platforms and teams. By offering integrated solutions, MINT and Redmill Solutions aim to foster transparency and reduce the reliance on manual processes, ultimately enhancing advertisers’ ability to predict performance accurately.

Both companies are committed to delivering a more holistic solution that encompasses more phases of the advertising workflow, enhancing efficiency and collaboration across the board.

“Advertisers are facing growing frustration due to the complexities and fragmentation within the advertising process, compounded by an influx of disconnected technologies,” said Lorenzo Larini, CEO of MINT. “Our partnership with Redmill Solutions is poised to provide a unique enterprise-level end-to-end solution, maximizing the impact of every advertising dollar.”

Hasan Arik, CEO and Founder of Redmill Solutions, added, “This collaboration with MINT comes at a pivotal moment as fragmentation within the advertising ecosystem has reached unprecedented levels. MINT’s strategy to unify the various stages of the Advertising Resource Management cycle aligns perfectly with our goal of providing clients with a single source of truth for their advertising data. This partnership is a direct response to the need for greater efficiency and alleviation of the ongoing fragmentation in marketing operations. The outcome will be improved visibility, stronger data governance, and faster campaign launches that drive superior performance.”