Moburst Appoints Hagar Seri as Vice President of AI

Moburst, the leading mobile-first digital marketing agency, announces the promotion of Hagar Seri to vice president of artificial intelligence (AI), reinforcing the agency’s commitment to AI-driven innovation. In her new role, Seri will lead the integration of AI across Moburst’s marketing solutions, overseeing adoption, automation and product development to enhance efficiency and drive client success.

Seri has been a key leader at Moburst since 2020, previously serving as VP of mobile organic growth, where she was instrumental in optimizing app visibility and conversion strategies for global brands. Under her leadership, Moburst strengthened its app store optimization and mobile conversion rate optimization capabilities, developing data-driven methodologies and automation tools that transformed mobile growth strategies. Seri also spearheaded cross-departmental collaboration, enhanced AI implementation in marketing workflows and introduced new service offerings for Moburst clients. In her new role, she will lead the AI Champions Program, ensuring that AI adoption is fully integrated into the company’s operations and culture.

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“We see AI not just as another tool or a quick automation fix — it’s a complete reimagination of how marketing should be done if we were starting fresh in 2025,” said Gilad Bechar, Founder and CEO of Moburst. “From leveraging mountains of data to developing entirely new solutions that didn’t even exist a few years ago, this technology has the power to transform every one of our 27 service offerings. Hagar Seri embodies this forward-thinking mindset. She challenged the status quo and built our organic marketing services from a single offering into a multifaceted engine for client growth. Her leadership, business acumen and innovative thinking made the decision to promote her straightforward, and we’re confident she will spearhead our AI initiatives to new heights.”

SOURCE: GlobeNewswire