MarTech360’S Weekly News Roundup With Revving, Integral Ad Science, Pipedrive, Box, NielsenIQ And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Movate Unveils Movate SalesEdge: Redefining Revenue Growth with AI-Powered, Human-Led Sales Services

Movate, a global leader in digital technology and customer experience services, has officially rebranded its revenue services portfolio as Movate SalesEdge. This strategic move combines the advanced sales capabilities of TSD Global—a recent acquisition—with Movate’s innovative AI-driven solutions under the Movate AI ecosystem.

Pipedrive Unveils Next-Generation AI CRM with Agentic Experience

Pipedrive, a leading sales CRM designed for small businesses, has introduced an innovative AI-driven vision featuring a dynamic network of intelligent agents. These around-the-clock digital assistants streamline every stage of the sales process, empowering sales teams to focus on relationship building and deal closure while remaining firmly in control.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Cisco and Mistral AI Join Forces to Transform Customer Experience with AI

Cisco, a global leader in security and networking, announced the launch of its first AI-powered solution developed through a strategic partnership with Mistral AI, one of Europe’s premier AI solution providers. The AI Renewals Agent is designed to streamline and enhance Cisco’s renewal proposal creation process by leveraging real-time insights and intelligent automation.

• In Mobile Tech news this week…

Verve Appoints Grant Gudgel as New Senior Vice President of Marketing

Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company announced that Grant Gudgel will serve as Verve’s new SVP of marketing. Gudgel brings extensive experience in digital advertising to Verve, and his appointment enhances the company’s leadership team.

Appier Acquires AdCreative.ai to Advance AI-Powered Advertising and Marketing Innovation

Appier, the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization. Announced on February 12, this will mark Appier’s fifth major acquisition since its first in 2018.

• In Marketing Analytics news this week…

Inuvo Unveils Self-Serve IntentKey Platform: A Revolutionary Interface for AI-Powered Audience Modeling

Inuvo, Inc., a leader in intelligent advertising technology, has officially launched the IntentKey Platform, a cutting-edge AI-powered solution designed for audience modeling. Leveraging Inuvo’s proprietary IntentKey AI, the platform empowers marketers with advanced audience-building capabilities, addressing key industry challenges such as signal loss, evolving privacy regulations, and the demand for real-time insights.

NIQ Empowers Businesses with Strategic Analytics & Insights Solutions

NielsenIQ, the global leader in consumer intelligence, has unveiled its new Strategic Analytics & Insights organization. This initiative brings together Advanced Analytics Consulting, Consumer & Marketing Insights, and BASES, leveraging NIQ’s extensive data ecosystem to help businesses streamline decision-making and drive growth.

• In Martech Content news this week…

IAS Expands Meta Optimization Solution with New Features and Global Availability

Integral Ad Science, a leading global media measurement and optimization platform, has announced the expansion of its first-to-market Content Block List optimization solution for Facebook and Instagram Feed and Reels. This update includes new features and increased global availability, reinforcing IAS’s role as a pioneer in ad placement optimization.

Box Recognized as a Leader in The Forrester Wave for Intelligent Content Management

Box, Inc., the leading Intelligent Content Management (ICM) platform, announced that it has been named a Leader in The Forrester Wave™: Content Platforms, Q1 2025. Box received the highest scores possible in the criteria of enhanced security, integrations with enterprise applications, integrations with productivity apps, developer resources, collaborative workspaces, e-signature, AI/ML (including generative AI), and content migration.

Article Of The Week…..

Decoding the Creator Economy: What B2B Brands Can Learn from Consumer Content Monetization

In 2023, a 28-year-old graphic designer turned her LinkedIn posts on AI design tools into a seven-figure consulting business. A cybersecurity expert built his YouTube channel into a top resource for IT leaders. He also secured partnerships with Fortune 500 companies. These stories are not just rare cases. They show the $250 billion creator economy changing how value is made and shared online. Moreover, Goldman Sachs says that the creator economy could reach half-a-trillion dollars by 2027

The Psychology Behind Faster Conversions in B2B Sales Funnels

In B2B marketing, speeding up conversions can feel like finding your way through a maze. Decision-makers are cautious, committees are risk-averse, and sales cycles stretch for months. Yet, some companies consistently close deals faster than others. The secret? They don’t just optimize their funnels—they hack the psychology of their buyers.