5WPR, one of the largest independently owned PR firms in the U.S., announces it has been selected as the PR Agency of Record in the North American market for Skyscanner, one of the world’s leading flight comparison marketplaces.
Skyscanner is unbiased and free, which means that the millions of travellers who use the site every month can trust its comprehensive range of flight, hotel and car rental options.
5W leads Skyscanner’s U.S. and Canadian media outreach strategy with the goal of growing the brand’s presence in both markets, further establishing the company’s position as a global travel industry leader. To date, 5W has secured feature and round-up coverage within consumer, lifestyle, travel, trade, technology, business, and regional titles.
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“We are thrilled to work with Skyscanner as they continue to innovate online travel planning & booking, enabling travelers to navigate all of their options and book with confidence”, said 5WPR CEO, Matthew Caiola. “Our team of experts is incredibly successful in crafting messages relevant to current events, while leaning into their media connections to put Skyscanner in the forefront of travelers’ minds.”
“We are delighted to be working with 5W to connect North American travellers to Skyscanner’s unique offering. 5WPR impressed with their experience in both tech and travel, two fields in which we are at the global forefront, said Skyscanner’s VP Global Communications, Anna Harland Martin.
5W’s Consumer and Emerging Tech PR team boasts decades of combined travel tech experience and robust media relationships within the space, giving them a leg up on the competition. These relationships have led to placements in top media across broadcast, print and digital.
SOURCE: PR Newswire
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