HubSpot Addresses the Crisis of Disconnection with Platform-Wide Enhancements Announced at INBOUND 2022

HubSpot, the customer relationship management (CRM) platform for scaling companies, announced today at its annual INBOUND event new features and updates to help businesses create deeper, more meaningful connections with their customers.

“Creating meaningful, lasting connections is the future. HubSpot is on a mission to create a powerful and easy-to-use product that gives you the insights you need to drive growth in this changing landscape

Fundamental shifts in buyer behaviors have made it increasingly challenging for organizations to create meaningful connections with their customers. In fact, research from Gartner found that, when considering a purchase, B2B buyers spend only 17% of that time actually meeting with the potential suppliers. A major driver of that disconnection is the proliferation of new software and technology, making it hard for companies to connect with their data and systems, as well as with each other. HubSpot’s latest releases are a response to this current crisis of disconnection.

“Businesses are in a crisis of disconnection today. Their systems and data are disconnected because of cobbled point solutions. They’re disconnected from their customers, as buyers tune out saturated channels. And, they’re disconnected from their peers in a more hybrid world,” said Yamini Rangan, Chief Executive Officer at HubSpot. “At HubSpot, we see a path forward. We believe the businesses who will win in the future are the ones who focus on customer connection, not customer management. We’re committed to helping our customers grow in this new world by providing strategies, technology, and communities that foster deeper connections. I’m excited about the product developments we announced today at INBOUND because they empower our customers to do even more to solve this crisis with HubSpot’s connected CRM platform.”

Investing in Platform Features that Deepen Connection

When looking to connect with customers, companies need to look beyond the software, and focus on what customers actually want – ownership, flexible buying experiences and deeper connections with companies and one another. As a commerce-powered CRM platform, HubSpot addresses this need by enabling merchants to connect with their own customers when and where they want.

Also Read: Kevin Mandia Joins Strivacity’s Board of Directors

With newly launched payment schedules, HubSpot merchants can customize their payments through a collection of dates and amounts and will soon be able to connect those details with HubSpot payments transactions. Additionally, HubSpot’s quote-to-cash solutions help teams save time through the quoting, billing, and contracting process. Targeting operational efficiencies, these enhancements create a fast, seamless experience for customers.