Leading meal solutions company taps the Human Insight Platform to take its top-rated customer satisfaction to the next level
UserTesting, a leader in video-based human insight, announced Home Chef, a leading meal solutions brand, has selected UserTesting to help its product management and customer experience (CX) teams efficiently gather the rich customer insights needed to deliver even better customer experiences.
“We’re thrilled Home Chef selected UserTesting for this important mission and look forward to helping them preserve and advance the company’s impressive competitive edge.”
Founded in 2013 and now a subsidiary of The Kroger Company, Home Chef delivers more than seven million meals per month, bringing the joy and convenience of home cooking through simple, delicious meals. With fresh ingredients and easy-to-follow recipes, Home Chef’s weekly deliveries give customers everything they need to prepare home-cooked meals and make mealtime the best part of their day. Home Chef also offers more than 500 meal solutions — including meal kits, soups, and ready-to-cook meals — at 2,200 Kroger Family of Stores across the United States.
“At Home Chef, we highly value feedback from current and prospective customers, and we’re excited to advance our user research capabilities with UserTesting’s Human Insight Platform,” said Michael Morowitz, director of product management for CX at Home Chef. “The robust and flexible platform offers a variety of testing types, audience sources, and analytics solutions, which will help us to make fact-based decisions, improve the customer experience, and drive growth in 2022.”
“Michael and his team know the only way Home Chef can proactively align its menu offerings and service experience with fast-changing consumer preferences is by understanding exactly what their customers really want, think, and feel at any given point in time,” said David Satterwhite, chief revenue officer of UserTesting. “We’re thrilled Home Chef selected UserTesting for this important mission and look forward to helping them preserve and advance the company’s impressive competitive edge.”