Mood Media Unveils AI-Powered Messaging Copilot to Transform In-Store Audio Communication

Mood Media, a global leader in experiential media solutions that enhance consumer engagement and strengthen brand connections, has introduced Messaging Copilot—an innovative feature within its Harmony Messaging platform. This cutting-edge tool leverages artificial intelligence and professional voice talent to simplify and accelerate the creation of high-quality in-store audio messages.

Revolutionizing In-Store Messaging with AI

Messaging Copilot streamlines the traditionally time-consuming process of crafting in-store audio messages into an intuitive, two-step workflow. Retailers can now generate AI-powered scripts and select from a diverse library of professional voice talents, ensuring messages align seamlessly with their brand identity. Whether opting for an energetic tone for promotions or a softer delivery for general store updates, businesses can customize accents and styles to match local demographics—delivering impactful messages in mere minutes.

“Whether announcing a promotion, sharing key information, or enhancing the customer experience, Messaging Copilot makes in-store communication effortless and accessible to users of all technical backgrounds,” said Trey Courtney, Chief Product & Partnerships Officer at Mood Media. “In today’s fast-paced retail environment, real-time messaging is essential for our clients’ success. By combining advanced AI with an intuitive interface, Messaging Copilot streamlines the process, saving time and resources while enabling retailers to deliver personalized, locally relevant content at scale.”

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The Power of Audio in Retail

The launch of Messaging Copilot aligns with the growing trend of retailers leveraging digital and audio technology to enhance in-store experiences. According to Mood Media research, 42% of shoppers engage with in-store video and audio messaging, with 37% making purchases influenced by these communications. Additionally, two in three consumers enter stores without a predetermined shopping list, instead seeking inspiration—creating a significant opportunity for brands to drive purchasing decisions through strategic messaging.

Key Features of Messaging Copilot

• Professional Voice Selection: Access a curated selection of human-recorded voices, complete with regional accents and dialects, for an authentic and localized messaging experience.
• Message Studio: Effortlessly edit messages and voice styles through an intuitive, user-friendly interface.
• AI-Powered Creativity: Generate tailored message suggestions in various styles, helping retailers overcome creative roadblocks.
• Voice Synthesis & Voice Lab: Utilize an emotion-based AI text-to-speech engine for nuanced voice customization that aligns with brand tone and identity.

With the introduction of Messaging Copilot, Mood Media continues to push the boundaries of in-store communication, empowering brands with AI-driven solutions that enhance customer engagement and drive sales.