Quadient Named a Leader in Journey Mapping by Independent Research Firm

Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today the company has been named a Leader in The Forrester Wave™: Journey Mapping Platforms, Q2 2022. Forrester Wave reports provide an overview of the top providers in a market space with analysis of their current offerings and strategies. Forrester, an international research and advisory firm, included 12 vendors in its journey mapping platforms assessment, with Quadient named as one of only three Leaders. Providers were evaluated against 25 criteria grouped into three categories: current offering, strategy and market presence.

Journey mapping tools have grown in popularity, and vendors have grown fast (in both size and number) because of the pandemic and a need for visual collaboration for a remote and hybrid workforce, according to the Forrester Wave report.

The report said Quadient blends journey mapping and analytics to improve customer experience (CX) and communications. “This translates into a roadmap that includes analytics and orchestration capabilities to drive personalized omnichannel communications,” the report said. “Quadient is a good fit for companies that want to visualize customer, business, and operational data in real time, in the context of the journey, to optimize customer communications and CX across journeys.”

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As the only Customer Communications Management (CCM)-ready journey mapping solution on the market, Quadient’s cloud-based Inspire Journey is built to drive transformative action by embedding CX into customer communications as well as across wider business practices.

“We are proud to be named a Leader in thForrester Wave report, which is critical for businesses that prioritize customer experience,” said Chris Hartigan, Chief Solution Officer, Intelligent Communication Automation, at Quadient. We thank Forrester for bringing important research attention to this growing market, and our customers who informed Forrester’s research.”

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