Tealium, the leading intelligent real-time data streaming platform, has introduced new product innovations, including AIStream and Consent 2.0, designed to help enterprises accelerate AI-driven outcomes while adapting to evolving data privacy regulations.
AIStream™ enhances AI models by supplying high-quality, real-time data, enabling businesses to generate more accurate predictive insights. As a real-time data orchestration platform, AIStream™ facilitates data labeling, transformation, and enrichment within the streaming pipeline before reaching the data warehouse. This ensures AI models are trained on consented, cleansed, and enriched data while seamlessly integrating AI-driven insights back into the real-time customer experience (CX) layer. With built-in identity resolution and privacy enforcement across customer touchpoints, AIStream™ helps organizations maximize AI potential while maintaining regulatory compliance and data control.
Global hospitality leader Barceló Hotel Group is leveraging Tealium’s AI capabilities to enhance customer engagement through next-best action strategies.
“Barceló leverages Tealium to capture user navigation data in real-time, enabling our decisioning algorithms to deliver the next-best offer while simultaneously informing our Call Center,” said Marina Amer, Analytics & Visualization Manager at Barceló Hotel Group. “This integration enhances the customer experience by providing more personalized and timely interactions.”
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Key Product Innovations and Enhancements
Consent 2.0 Suite – Simplifies data privacy management by offering advanced preference controls, real-time consent enforcement, and seamless compliance with global privacy regulations. Key updates include expanded support for Consent Management Platforms (CMPs) and integrations that unify consent decisions across all data collection tools. Enhanced consent orchestration ensures user preferences are consistently applied across the data ecosystem, minimizing friction and improving compliance efficiency.
Advanced Streaming Integrations – New integrations with leading cloud data warehouses enable real-time, composable data strategies that support evolving business needs. These integrations ensure seamless data synchronization between data warehouses and customer touchpoints, enhancing agility and precision in customer engagement.
Enhanced Platform Usability & Collaboration – Tealium has introduced platform enhancements such as version history and concurrent user support, an improved Connectors UX with bulk actions, a streamlined New Attribute UX, scalable audience sizing, and AI-powered attribute search and suggestions. These updates empower users to complete tasks faster, reduce manual efforts, and leverage AI for smarter data management.
“As AI is deployed across front, middle, and back office systems, having consented, intelligent data streams has become mission critical,” said Jeff Lunsford, CEO at Tealium. “By ensuring compliance with Consent 2.0 and adding intelligence and data enrichment into our pipelines with AIStream™, Tealium is empowering our customers to thrive in this new reality where speed, personalization, efficiency, and trust must all coexist.”
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