Appier empowers brands to gain a competitive edge in the AI revolution by targeting five key marketing objectives

Appier, a leading software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power digital marketing decision-making, has revealed the essential marketing objectives crucial for businesses navigating today’s volatile global economic environment. The company has pioneered a comprehensive AI marketing assistant, designed to optimize efficiency across five critical domains. These include automated advertising material generation, seamless data integration for insights, streamlined customer journey planning, enhanced capture of interactive sales opportunities, and fortified conversational marketing strategies.

Appier is dedicated to translating AI into tangible returns on investment through the power of software intelligence. Over the past four years, the company’s product portfolio and market presence have seen continuous expansion, driving remarkable operational growth. With revenue growth surpassing fourfold in just five years, Appier remains at the forefront of innovation, leveraging generative AI’s creative prowess and decision-making AI’s capabilities to fortify its competitive edge.

Also Read: Ampersand Revolutionizes TV Advertising with Next Generation of TV Insights

Amidst rising inflation, consumers are increasingly cautious in their spending choices. To capture consumer attention during this inflationary era, leveraging AI to enhance the digital advertising and marketing experience emerges as the key to success. Notably, generative AI currently holds a modest 3% share of the global digital marketing market. According to MarketResearch.biz, the adoption of generative AI in digital marketing could potentially reach a global market value of $19.5 billion by 2032, boasting an impressive average annual growth rate (CAGR) exceeding 29%. This underscores the significant growth potential of generative AI.

Businesses that seize the opportunity to harness generative AI to boost productivity, coupled with the predictive power of AI to ensure a return on investment, can secure a competitive edge and bolster brand resilience.

Appier also underscores the profound impact and emerging possibilities presented by generative AI. AI has ushered in a genuine computer era, propelling global enterprises beyond the realm of digital transformation and into an era powered by AI. The ascendancy of generative AI has not only revolutionized white-collar work but has also redefined the approach taken by marketers in crafting advertisements, shaping marketing content, and engaging in conversational commerce. Faced with this paradigm shift, businesses can embark on this journey by prioritizing relevant tasks, forming cross-functional teams, conducting small-scale trials, identifying models tailored to their organizations, and efficiently harnessing external resources. Beginning in the fields of advertising and marketing, they can optimize operational efficiency and extend the use of AI for broader business decision-making.

SOURCE: malaymail