Eye Square Launches SEAL Technology for Mobile Eye Tracking – Innovative, App-Free Solution for Optimizing Digital Experiences

On September 3, 2024, eye square, a global leader in digital experience research, introduced its updated smartphone-based eye-tracking technology, powered by SEAL (“Smart Eye-Tracking Algorithm”). SEAL represents eye square’s innovative approach to eye tracking for the modern digital era, combining patented eye-tracking technology with eye square’s distinctive InContext environments. These environments allow for full experimental control over the ads and content being viewed. The new SEAL technology enables marketers to easily compare the impact of attention across different social media and publisher platforms on mobile devices, helping them optimize their creative strategies and enhance media impact.

Revolutionizing Experience Creation and Research

Every advertising campaign aims to deliver consistent, predictable, and positive results for a brand. With mobile InContext eye tracking, eye square offers a transformative solution that provides designers and researchers with valuable insights into how their creatives and content perform on mobile screens before launch. Eye square’s eye tracking is user-friendly, does not require expensive hardware or complex app installations, and works seamlessly across a wide range of popular platforms and formats using only a simple smartphone camera.

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Eye square’s new SEAL technology for mobile marketing campaigns provides marketers with:

Ease of Use and Cost-Effectiveness: InContext eye tracking features straightforward web-based functionality, making it accessible for market researchers, media, and marketing professionals. Integrated into eye square’s leading InContext technology, it is device-agnostic and compatible with any camera and operating system.

InContext Modeling and Interoperability: Eye square’s InContext eye tracking allows for the display and testing of ideas in a variety of realistic media environments, incorporating AI-generated content and tools. As participants engage with social media or publisher platforms, InContext software tracks their viewing behavior and gathers valuable metrics such as reach and dwell time. It collects insights from all facets of the human digital experience (senses, emotions, and reasoning) and offers automated and flexible integration with major questionnaire software and API access to gaze and behavioral data.

GDPR-Compliant and Ethically Sound: SEAL is designed to extract more insights from less data while ensuring compliance with General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

This technology provides authentic insights into digital experiences, revealing the true human experience and aiding in the creation of better content and experiences. Marketers now have access to an advanced tool for measuring attention on mobile screens, accelerating the delivery of superior advertising and media campaigns.