Ignite Visibility Acquires Outliant to Strengthen Web Development and Multi-Location Marketing Capabilities

Ignite Visibility, a top-tier digital marketing agency, announced its acquisition of Outliant, a web development and digital marketing firm renowned for serving multi-location brands. This strategic move significantly expands Ignite Visibility’s technical capabilities and enhances its ability to meet the complex digital needs of enterprise-level clients.

With a strong foundation in advanced website development and optimization across multiple content management systems, Outliant brings deep technical acumen and a rich portfolio of successful projects. The acquisition adds to Ignite Visibility’s growing momentum, increasing the agency’s team to over 350 digital marketing professionals.

This milestone supports Ignite Visibility’s vision of becoming the premier national-to-local digital marketing partner, delivering end-to-end support for brands that rely heavily on local discoverability to drive customer growth.

“We are proud to bring Outliant into our fast-growing business while both companies stay true to their core purpose and values,” said John Lincoln, CEO and co-founder of Ignite Visibility. “From the first day we met the leadership at Outliant, we felt a natural fit and shared goal to deliver best-in-class service for our clients. Their expertise in enterprise website development and applications perfectly complements our digital marketing leadership. Together, our combined offering will bring more value to customers than ever before, driving further success for all clients under the Ignite umbrella.”

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As part of the integration, Erwan Lent, Co-founder of Outliant, will step into the role of Senior Vice President of Technology at Ignite Visibility.

“For our clients and team members, there are huge benefits of joining forces with Ignite Visibility,” Lent said. “With Ignite’s scale and suite of digital marketing capabilities, we can support our clients at every stage of their customer acquisition journey. Ignite’s culture and values perfectly align with the standards that we have held ourselves to at Outliant since our beginning.”

This acquisition is Ignite’s strategic response to growing client demand for deeper technical expertise and customized support for complex web ecosystems, particularly in the multi-location space.

“The acquisition of Outliant is our response to the growing demand from Ignite’s clients for increased strategic and technical support for their web properties,” said Krishnan Coughran, President and co-founder of Ignite Visibility. “Multi-location clients have highly complex website requirements and out-of-the-box solutions do not sufficiently meet their needs. We’re thrilled to welcome an outstanding team of true digital marketing thought leaders to the Ignite partnership.”

The Outliant acquisition marks Ignite Visibility’s second major transaction since its partnership with Mountaingate Capital in February 2023. Legal counsel for Mountaingate was provided by Morrison & Foerster LLP, with Potomac Business Capital and Baker Donelson serving as advisors to Outliant. Financing for the deal came from Capital Southwest Corporation.