Instacart Announces New Advertising Solutions to Deliver More Value and Savings to Consumers

Instacart, the leading grocery technology company in North America, announced Instacart Promotions, a new suite of advertising solutions for brand partners to deliver more value and savings to consumers as they shop across the Marketplace. For the first time, all brand partners, including emerging brands, have self-service access and capabilities to launch new deal structures, promotions, and incentives with their Instacart Ad campaigns. Consumers will now see more promotions, coupons, and deals tailored to them as they search and discover products from their favorite brands on Instacart.

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“We believe that ordering groceries online should not be a luxury or convenience for some, but an option for everyone, no matter your budget. With the average cost of groceries going up, we’re proud to unlock more ways for consumers to save money and connect with their favorite brands and retailers via Instacart,” said Ali Miller, VP of Ads Product at Instacart. “With the launch of our new Instacart Promotions, all of our brand partners now have the ability to set up coupons and promotions that can drive meaningful business results while also passing on more savings opportunities to consumers. We’re proud to continue expanding our portfolio with additional self-service capabilities, ad formats that drive results, and measurement that brands need to understand the true impact of their campaigns on Instacart.”

Instacart currently runs hundreds of thousands of deals and coupons across the marketplace every day, which has saved customers over $700 million so far in 2022. Instacart Promotions enhances and streamlines how CPG brands can provide coupons and savings on the platform, aligning with one of our key priorities to make online grocery shopping more affordable and accessible. The new savings experience will help consumers discover more promotions across the app, appearing directly on product item cards and before checkout.

Promotions enable advertisers to create more impactful campaigns specific to their objectives, whether they’re aiming to build baskets, drive trials, or boost sales. For example, Athletic Brewing, General Mills, Sola Company, and Wells Enterprises (maker of Halo Top) are strengthening campaign performance by pairing Instacart Promotions with ad formats such as Sponsored Product and Display. Instacart Promotions include two new flexible and customizable structures: Coupons (“buy X units, save $Y”) and Stock Up & Save (“Spend $X, Save $Y”). In the coming months, Instacart will further enhance the new Promotions offering with new deal structures such as Free Gifts and Buy One, Get One (“BOGO”). The new deal structures will help brand partners run “Free Sample” programs that can win new customers and serve personalized discounts for different customer segments, such as “new to brand” and “new to category.”

Instacart Promotions is available now in Ads Manager to all advertisers in open beta. With an enhanced ad buying experience, Ads Manager now puts marketing objectives front and center for brand partners. As one of the industry’s most robust self-service advertiser portals, Ads Manager helps brands and agency partners set up and manage several types of ad formats, with access to best-in-class features to maximize performance, including optimized bidding and bid landscapes. In addition, brand partners can use Ads Manager to create custom landing pages to strengthen on and offsite marketing efforts, easily edit product images and descriptions directly on the Instacart Marketplace, and access near real-time performance insights.

SOURCE: PR Newswire

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