Movable Ink, known for its AI-driven email and mobile personalization solutions, has unveiled a significant partnership with Adobe. The collaboration integrates Movable Ink’s Da Vinci solution with Adobe Journey Optimizer, building on Movable Ink’s existing connections within Adobe Experience Cloud, including Adobe Target, Adobe Commerce, Adobe Real-Time CDP, and Adobe Campaign.
“Thanks to these integrations, marketers now have the ultimate tool for AI-powered personalization and seamless experience orchestration. It allows them to generate endless personalized experiences automatically, turning data into ROI with incredible efficiency,” shared Vivek Sharma, CEO and Co-Founder of Movable Ink. “Every email becomes a chance for true personalization, boosting revenue while saving marketers hours of manual work.”
The newly launched integration between Movable Ink Da Vinci and Adobe Journey Optimizer speeds up the creation of tailored marketing content, particularly for large-scale campaigns. As marketers design customer journeys within Adobe Journey Optimizer, they can tap into their enterprise data and campaign assets to personalize email templates and create content variations that feel unique to each recipient. The result is highly tailored marketing that can be further refined and deployed using Adobe Journey Optimizer. This new capability adds to the already robust features of Movable Ink Da Vinci’s integration with Adobe Campaign, designed to increase customer engagement for major campaigns and re-engage inactive subscribers.
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“This collaboration brings together an integrated strategy for delivering personalized experiences,” said Sunil Menon, Adobe’s Head of Strategy & Product Marketing for Customer Journey products. “By combining Adobe’s AI-powered capabilities for personalized customer journeys with Movable Ink’s content design, our joint customers will see improved productivity and greater value for their clients.”
Movable Ink has also built existing integrations with Adobe through its Movable Ink Studio—a real-time content generation tool. Here, brands can use data from Adobe tools like Real-Time CDP, Commerce, and Target to deliver customized content for emails and mobile messaging in real-time.
Marketers can expect several key benefits from these Movable Ink solutions:
- Increased Productivity: Marketers can reduce dependence on coding, manual segmentation, and the time-consuming task of aligning content with email campaigns, freeing them up for more strategic work.
- Better Business Results: Movable Ink has a proven track record. One retailer using its integrations saw a remarkable 102% increase in campaign revenue.
- Enhanced Customer Engagement: These solutions empower marketers to deliver deeply personalized email experiences for large campaigns, surpassing basic audience-level segmentation and delivering individualized interactions across both email and mobile channels.
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