Picsart Introduces Aura to Redefine AI-Powered Social Content Creation and Short-Form Video Production

With over 130 million monthly active users, Picsart, a one, stop creative design platform, has launched Aura its latest AI achievement aimed at simplifying and speeding up social content and short, form video making. They say Aura is a personal creative assistant that utilizes voice, activated prompting and co, creation to get rid of the technical skills that are usually required to use design and editing software.

Aura makes the creative process a conversation. Users no longer have to work their way through design software or learn complex workflows. Instead, they can just talk about their ideas, and they will come to life. Aura is designed to learn the user’s personal style and creative habits over time, so every project becomes faster and easier than the last.

Transforming the Creative Experience with Voice-First AI

Aura builds upon the success of Picsart’s widely used image editor, one of the platform’s most popular mini apps. Developed through research analyzing more than 100,000 user prompts, the new solution addresses the most frequent content creation requests across social media marketing, branding, and personal creativity use cases.

Rooted in Picsart’s “Vibe Design” philosophy, Aura minimizes creative friction. The experience is built to guide users seamlessly from idea generation to final output-eliminating the intimidation of a blank canvas and the uncertainty of where to begin.

Hovhannes Avoyan, Founder and CEO of Picsart, said: “The old model required you to master the tool before you could create. With Aura, we’ve eliminated that barrier entirely. The software learns you; your aesthetic, your workflow, your voice. It’s less like using an editor and more like working with a creative partner who understands what you’re trying to achieve.”

Also Read: PosterMyWall AI Launches Prompt-Driven Marketing Platform Built for Small Businesses

Built for Creators, Marketers, and Growing Businesses

Aura’s features are designed to cater to a wide range of users, from solo content creators to marketing teams working together:

• Content creators can turn static images into popular short-form videos in seconds, apply cartoon transitions, or stretch short videos into longer formats with Video Extend.
• Small business owners and entrepreneurs can turn simple product images into fully-fledged marketing materials without needing a production crew.
• Regular users can improve group photos, apply viral trends, and optimize creative assets using only voice commands.

Key Features Powering Faster Social Media Content Creation

Aura introduces several core capabilities designed to meet the increasing demand for agile, AI-driven marketing content:

Conversational Creation

Natural language and voice commands replace multi-step manual processes, dramatically reducing production time.

Unified Image and Video Workflows

Users can seamlessly transition between image design and video creation in a single conversational flow—building a product image, converting it into a marketing visual, animating it into a video ad, and extending it with audio in one continuous session.

Voice-First Creative Partner

Spoken prompts enable immediate visual output, accelerating campaign development and trend-based content production.

Adaptive Intelligence

Aura suggests styles and design “vibes” based on user preferences and project context, while maintaining continuity across sessions.

Professional Control at Speed

However, despite its automation capabilities, Aura still allows the user to have complete creative control, which includes the ability to switch between AI-assisted creation and advanced manual editing capabilities offered by Picsart.

Strengthening Picsart’s AI Ecosystem

Aura’s launch comes after a series of significant milestones for Picsart, including breaking the 2.5 billion lifetime downloads barrier worldwide. It also comes after the launch of other products such as Flow, the AI-powered workflow automation platform, and AI Assistant for complex creative tasks.

Aura, Flow, and AI Assistant mark the beginning of Picsart’s strategic vision for an AI-powered creative ecosystem where ideas can flow from inspiration to execution.

With brands and creators scrambling to keep up with the increasing demand for short-form videos, social media marketing assets, and AI-created content, Aura puts Picsart at the cutting edge of the next wave of creative technology innovation, where speed, accessibility, and personalization are the hallmarks of the future of digital content creation.