Rumble, a leading video-sharing platform and cloud services provider, announced a strategic partnership with Perplexity, the AI-powered answer engine, to redefine how users discover and engage with digital video content.
The partnership spans multiple initiatives, including the integration of Perplexity’s advanced AI tools to boost content discoverability on Rumble.com, the launch of a subscription bundle combining Rumble Premium with Perplexity Pro, and the promotion of Perplexity’s latest innovation, Comet, across the Rumble ecosystem, including the Rumble Advertising Center.
This collaboration addresses one of the biggest challenges in today’s digital media landscape: helping audiences navigate an overwhelming amount of video content. By leveraging Perplexity’s AI-driven search technology, the partnership enhances the ability of creators to connect with audiences while giving viewers faster, more relevant access to the topics and discussions they care about most.
“We are thrilled to partner with Perplexity as we dive deeper into the AI space across our customer base,” said Rumble founder and CEO Chris Pavlovski. “We are excited that Perplexity is tapping Rumble’s audience to drive their launch of Comet and also to find new opportunities with their subscription product Perplexity Pro,” he added. “On the product side, we are excited to work with Perplexity and their AI technologies to drive substantial improvements to the discoverability across our platform.”
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“Every video platform faces the challenge of connecting viewers with content that matches their interests,” said Dmitry Shevelenko, Chief Business Officer at Perplexity. “Our search technology is designed to understand user intent and surface relevant results efficiently. We’re focused on bringing these capabilities to Rumble’s platform while introducing their community to Comet’s browsing innovations.”
Comet, Perplexity’s AI-powered browser, reimagines how users interact with the web by offering intelligent search and contextual assistance. Acting as a personal AI assistant, it continuously learns from user behavior to provide deeper, more personalized engagement across any website.
The collaboration highlights both companies’ shared commitment to improving digital media experiences through innovation. As video consumption continues to surge globally, AI-powered solutions such as this partnership between Rumble and Perplexity are paving the way for smarter, more engaging, and personalized discovery.
The rollout of Perplexity’s search integration on Rumble.com will begin in phases, followed by the subscription bundle launch and Comet promotion alongside the new search enhancements.
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