VTEX Announces Products to Elevate Commerce Experiences

VTEX, the composable and complete commerce platform for premier B2C and B2B brands, is set to unveil its latest suite of products poised to shape the future of commerce at VTEX DAY. The event, ranked among the largest digital commerce events worldwide, will attract 20,000 in-person participants per day, underscoring the formidable extension of the VTEX ecosystem that counts with more than 6,000 VTEX IO extensions created by third parties, 1,000 SIs and ISVs, 330 marketplaces, 180 payments solutions and 90 logistics companies, among others. With over 100 sponsors and 8 stages hosting over 100 hours of content, it promises an unparalleled experience. The on-stage announcement will precede the comprehensive digital product showcase, VTEX Vision, scheduled for April 23, 2024.

In a high interest rate environment all over the world, retailers and brands need to be equipped with the proper tools to maximize organic sales channels and increase their margins. The products announced today tackle this tactical challenge. Renowned for its commitment to elevating customer experiences, developer workflows, and conversion rates, VTEX will showcase strategies for B2B and B2C enterprises to optimize their commerce platforms and amplify their ROI.

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VTEX will leverage cutting-edge innovations to uncover fresh new audiences and insights, enabling its customers to achieve more impactful consumer engagement. The product announcements at VTEX DAY, which will be included in our VTEX Vision Spring 2024 product showcase, include:

  • VTEX FastStore Update: revolutionizing store creation and evolution with unparalleled performance and adaptability. FastStore consists of three core products: (i) FastStore Framework, offering a suite of commerce-optimized UI components, code libraries, and integrations; (ii) FastStore WebOps, a comprehensive front-end platform with performance metrics, automated checks, and a robust serving layer powered by a global edge network; and (iii) Headless CMS, a powerful yet user-friendly content management system empowering content teams to manage updates independently. Currently available for B2C storefronts, FastStore will also be available for B2B, unlocking features like custom catalogs and contract pricing.
  • FastCheckout: using elements of FastStore, the offer allows multiple features aimed at reducing cart abandonment rates and improving overall conversion for retailers to seamlessly integrate with VTEX Headless CMS.
  • VTEX Ad Network: leveraging VTEX vast brand and supplier network to connect customers with perfect advertising partners. Utilizing AI-driven targeting and auctions, our system displays ad campaigns that optimize revenue from available ad space. Our key objectives encompass streamlining operations, scaling AI and analytics for actionable insights, and enforcing advanced security measures to safeguard data and business operations.
  • VTEX Data Pipeline: enhancing data connections to empower enterprises with effective AI utilization. The solution provides specialized APIs for bulk data retrieval and a secure data-sharing service, seamlessly delivering VTEX commerce data to our customers’ preferred data warehouses. With it, our customers will gain a comprehensive view of their commerce data like never before.

SOURCE: Businesswire

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