Madison Logic Named the Only Challenger in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Evaluated among seven vendors globally, Madison Logic was recognized for its ability to execute and completeness of vision.

“We’re honored to be included in the latest Gartner Magic Quadrant and Critical Capabilities for Account-Based Marketing Platforms as we continue to provide global enterprises with a competitive edge,” said Tom O’Regan, CEO of Madison Logic. “We believe our position as a Challenger reaffirms our commitment to empowering B2B marketing teams to execute data-driven campaigns across today’s dominant paid media channels that deliver superior pipeline impact and ROI.”

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The Gartner Magic Quadrant is a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. The Gartner Magic Quadrant for Account-Based Marketing Platforms enables marketers to get the most from market analysis in alignment with their unique business and technology needs.

With Madison Logic, B2B marketers can more easily identify and prioritize their target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. The company’s comprehensive and data-driven approach accelerates the customer journey and shortens sales cycles to positively impact ROI, even within today’s complex and competitive marketing landscape. This includes:

Optimized Account Insights: Access to ML Insights, a holistic signal comprised of three primary data sources used to identify the companies demonstrating the highest propensity to purchase.
Advanced Multi-Channel Program Activation: Seamlessly deliver personalized messaging and maximize engagement with each member of the buying committee across the three dominant paid media channels: comprehensive ABM Display Advertising, ABM Content Syndication, and ABM Social Advertising with LinkedIn.
Enhanced Measurement and Campaign Support: Validate campaign performance and optimize account engagement with fully managed customer service and support ranging from account prioritization to campaign deployment.

By leveraging enhanced data to execute global multi-channel ABM strategies that meet rapidly growing customer expectations, Madison Logic clients deliver superior results. The company’s ABM Success Series showcases how B2B marketers from leading enterprise software organizations leverage research and insights to implement effective ABM strategies that yield higher conversion across the sales cycle

SOURCE: PR Web