In this Martech360 Podcast, host Samarth sits down with Marc Sirkin, CEO of Third Door Media, now part of the SEMrush family, to dive into the evolving landscape of lead generation, the transformative role of AI, and the strategies brands need to thrive in a rapidly changing marketing world. With decades of experience driving innovation in media and marketing, Marc shares invaluable insights on building durable brands, optimizing lead generation efforts, and leveraging the power of in-person and virtual events.
Marc discusses the challenges businesses face in a post-pandemic world, including shifting marketing budgets, smaller teams, and evolving customer expectations. He emphasizes the critical role of understanding your ideal customer profile (ICP) and mapping effective marketing strategies that balance innovation with ROI.
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As a thought leader in martech, Marc offers actionable advice on integrating AI tools to enhance marketing efficiency, build trust with customers, and foster personalized outreach. He also sheds light on how Third Door Media is navigating its recent acquisition by SEMrush, combining media expertise with cutting-edge technology to deliver value to the marketing community.
This episode is a must-listen for marketing professionals, tech enthusiasts, and business leaders passionate about staying ahead in the ever-changing world of martech. Join Samarth and Marc to uncover strategies for building impactful marketing campaigns that resonate in today’s digital-first landscape.
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